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What is Value Co-Creation

Chapter 2
Emerging Ecosystem-Centric Business Models for Sustainable Value Creation
A synergistic process of creating, delivering, and exchanging value with key actors involved in service/goods consumption for mutual benefits through symbiotic relationship.
Published in Chapter:
Customer-Centered Antecedents of a Value Co-Creation Ecosystem: Integrating Psychological, Social, and Cultural Processes
Sumit Saxena (Indian Institute of Technology, Ropar, India) and Amritesh (Indian Institute of Technology, Ropar, India)
Copyright: © 2022 |Pages: 31
DOI: 10.4018/978-1-7998-4843-1.ch002
Abstract
Considering the call for understanding the broader social and cultural context of value co-creation within emerging multilevel co-creative service systems, this research aims to explore the social and cultural processes along with psychological processes in terms of their influence on resource integration. It primarily adopts the customer perspective of resource integration. First, an integrative structure is developed and then the identified antecedents are positioned under relevant category proposing the multi-perspective VCC antecedent' framework. Further, the extant knowledge about VCC antecedents is used to set the agenda for future research. The study is based on an in-depth review of 85 key articles carefully extracted from a broad set of 1100 papers on VCC within the Scopus database. This review work provides a clear state of the art of VCC antecedents and has a direct implication for managers involved in designing the co-creation strategies for their customers.
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Chapter 14
An Evaluation for Long-Haul Low-Cost Carriers Using User-Generated Content: The Impact of Perceived Service Quality on Value for Money
It is the economic strategy that supports the joint production process by bringing different parties together to create value-added work.
Published in Chapter: An Evaluation for Long-Haul Low-Cost Carriers Using User-Generated Content: The Impact of Perceived Service Quality on Value for Money; From: Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
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Chapter 6
Environmental Sustainability, Value Co-Creation, and Innovation in Service Industries With the Lens of S-D Logic
It is the process in which information flow is provided and value is created in a transparent environment in the interactive process between actors.
Published in Chapter: Environmental Sustainability, Value Co-Creation, and Innovation in Service Industries With the Lens of S-D Logic; From: Social Customer Relationship Management (Social-CRM) in the Era of Web 4.0
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Chapter 11
The Road to Data-Driven Public Health Emergency Response in the Overseas Territory of Puerto Rico
A joint collaborative activity by parties involved in direct interactions, aiming to contribute to the value that emerges for one or both parties (Grönroos, 2012 AU40: The in-text citation "Grönroos, 2012" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , p. 1520).
Published in Chapter: The Road to Data-Driven Public Health Emergency Response in the Overseas Territory of Puerto Rico; From: Health Informatics and Patient Safety in Times of Crisis
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Chapter 6
Soccer Esports in Europe: Brands, Partnerships, and Business Opportunities in Professional Football
In perspective of the service-dominant logic, dominant in behavioral economics, it is a form of collaborative innovation and development. This process is about the application of humans’ competences to benefit others and reciprocally benefit from others’ applied competences through service-for-service exchange.
Published in Chapter: Soccer Esports in Europe: Brands, Partnerships, and Business Opportunities in Professional Football; From: Handbook of Research on Pathways and Opportunities Into the Business of Esports
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Chapter 10
An Analysis of the Agile Theory and Methods in the Light of the Principles of the Value Co-Creation
New condition of an entity and/or its belongings considered as better than before, which is carried out thanks to an integration of the competencies and resources of all the stakeholders.
Published in Chapter: An Analysis of the Agile Theory and Methods in the Light of the Principles of the Value Co-Creation; From: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
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Chapter 8
The Phenomenon of Value Co-Creation and Its Place in Air Transport
In order to provide the benefit that customers expect by purchasing the product, they should act together with the businesses first.
Published in Chapter: The Phenomenon of Value Co-Creation and Its Place in Air Transport; From: Optimizing Digital Solutions for Hyper-Personalization in Tourism and Hospitality
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Chapter 1
Exploiting Digital Skills in Higher Education: A Case Study Analysis
It is a form of market or marketing strategy that emphasizes the generation and realization of a firm value shared with the customer.
Published in Chapter: Exploiting Digital Skills in Higher Education: A Case Study Analysis; From: IT and the Development of Digital Skills and Competences in Education
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Chapter 9
The Role of Value Co-Creation on Brand Image: A Conceptual Framework for the Market Performance of SMEs in Malaysia
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Chapter 4
Resource Integration and Value Co-Creation in Cultural Heritage Management
A SDL view of value as the outcome of a service process based on resource integration. This view is shared by many VSA and SS researchers.
Published in Chapter: Resource Integration and Value Co-Creation in Cultural Heritage Management; From: Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
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Chapter 7
The Complex and Opaque Cloud Ecosystem: Recommendations for IaaS Providers for a Successful Positioning in the Ecosystem
Value co-creation is a joint process that takes place on a co-creation platform involving a service provider and a customer, where the service provider’s service (production) process and the customer’s consumption and value creation process merge into one process of direct interactions.
Published in Chapter: The Complex and Opaque Cloud Ecosystem: Recommendations for IaaS Providers for a Successful Positioning in the Ecosystem; From: Cloud Computing Applications and Techniques for E-Commerce
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Chapter 115
Marketing 4.0 and Internet Technologies in the Tourism Industry Context
Collaboration and creative process between the company, consumers and other interest groups based on the interaction, and through which companies develop new products and services.
Published in Chapter: Marketing 4.0 and Internet Technologies in the Tourism Industry Context; From: Encyclopedia of Organizational Knowledge, Administration, and Technology
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Chapter 21
Value Co-Creation in Fitness Centers: The Role of Customer Citizenship Behavior on Perceived Value, Satisfaction, and Repurchase Intention
Value co-creation is an interactive process that involves the service provider and the customer for collaboratively creating the value of products and services.
Published in Chapter: Value Co-Creation in Fitness Centers: The Role of Customer Citizenship Behavior on Perceived Value, Satisfaction, and Repurchase Intention; From: Handbook of Research on Strategic Alliances and Value Co-Creation in the Service Industry
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Chapter 1
Marketing Management in Retail Customer Satisfaction: Opportunity and Challenges
Is an innovation strategy that takes place through direct interaction between companies and their customers.
Published in Chapter: Marketing Management in Retail Customer Satisfaction: Opportunity and Challenges; From: Management and Marketing for Improved Retail Competitiveness and Performance
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Chapter 2
The Dynamics of Social Media and Value Co-Creation
The creation of value due to the direct interactions between businesses and customers. It is joint actions by a customer and a service provider. It also includes collaborating with associates to model new services and improve customer value. The value is co-created during the resource integration process in which businesses integrate their various resources such as market, individual and public resources and customers integrate individual resources and social network resources.
Published in Chapter: The Dynamics of Social Media and Value Co-Creation; From: Leveraging Computer-Mediated Marketing Environments
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Chapter 150
The Ubiquitous Role of Mobile Phones in Value Co-Creation Through Social Media Marketing
Combination of generating value through different stakeholders involved in business activity.
Published in Chapter: The Ubiquitous Role of Mobile Phones in Value Co-Creation Through Social Media Marketing; From: Encyclopedia of Organizational Knowledge, Administration, and Technology
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Chapter 1
Retail Customer Engagement: A Systematic Mapping Study
The application of resources and exchange of competencies during the interactions between customers and providers for the creation of a shared value.
Published in Chapter: Retail Customer Engagement: A Systematic Mapping Study; From: Predicting Trends and Building Strategies for Consumer Engagement in Retail Environments
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Chapter 1
A Conceptual Framework of Value Sharing in the Sharing Economy
An initiative in which resource suppliers and consumers jointly produce a valued outcome.
Published in Chapter: A Conceptual Framework of Value Sharing in the Sharing Economy; From: Sharing Economy and the Impact of Collaborative Consumption
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Chapter 6
Cross-Cultural Study of Trust Types in Sharing Economy Organizations: Evidence From Inside Airbnb
Refers to the cooperation between producers and consumers to create value. Value is not created independently by the enterprise but is created jointly by the enterprise and the customer.
Published in Chapter: Cross-Cultural Study of Trust Types in Sharing Economy Organizations: Evidence From Inside Airbnb; From: Handbook of Research on User Experience in Web 2.0 Technologies and Its Impact on Universities and Businesses
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Chapter 18
Usefulness of Netnography in the Digital Banking Context
Involving customers in business value creation by analysing their opinions and user experience.
Published in Chapter: Usefulness of Netnography in the Digital Banking Context; From: Handbook of Research on Advanced Research Methodologies for a Digital Society
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Chapter 5
Towards Sustainable Peace by Technology
It converts the market into a forum where dialogue among the consumer, the firm, consumer, communities, and networks of firms can take place.
Published in Chapter: Towards Sustainable Peace by Technology; From: Marketing Peace for Social Transformation and Global Prosperity
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Chapter 3
Achieving Environmental Sustainability Through Industry 4.0 Tools: The Case of the “Symbiosis” Digital Platform
Views the active role of individuals in creating benefits, economic and not, which are shared among them and by them appropriated simultaneously.
Published in Chapter: Achieving Environmental Sustainability Through Industry 4.0 Tools: The Case of the “Symbiosis” Digital Platform; From: Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
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Chapter 8
Value-Added Crowdsourcing: Digital Catalysts for Creative Contests
Joint process in which value is created reciprocally for each of the actors. These actors are engaged in a value-creating process by interacting and exchanging resources of different nature.
Published in Chapter: Value-Added Crowdsourcing: Digital Catalysts for Creative Contests; From: Managing Diversity, Innovation, and Infrastructure in Digital Business
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Chapter 3
The Patient Added-Value to Healthcare Delivery
Paradigm based on the assumption that value is created by a joint effort of user/consumer and producer of a certain product or service. Such vision inverts the traditional one, based on the predominance of suppliers as value creators, and postulates a multi-stakeholder participatory process of resource integration. Value co-creation can also be applied to the healthcare sector, to switch the patient from a mere recipient of professionals’ directives toward a more active and creative role.
Published in Chapter: The Patient Added-Value to Healthcare Delivery; From: Managing Patients' Organizations to Improve Healthcare: Emerging Research and Opportunities
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