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What is Customer Engagement
1.
Defines the behaviours evoked in a
customer
by a specific brand that are over and above a basic connect.
Learn more in: Social Media and Business Practices
2.
Customer engagement
means involving
customer
s (internal occupancy with the activity or some external interactions or cognitive linked reactions to an external stimuli) in the process of a service purchase, consumptions, and post-purchase behaviour.
Learn more in: Innovative Trends in Technology for Marketing of Events
3.
It is the interaction of brands with their
customer
s using a variety of channels to help brands build and strengthen a connection with them in the long term.
Learn more in: How Luxury Fashion Brands Contribute Efficiently to Sustainable Development
4.
A
customer
-based metric capturing the behavioral activities of
customer
s towards a company or brand, including word-of-mouth,
customer
recommendations and complaints, and the participation in brand communities.
Learn more in: Celebrity Endorsement in Social Media
5.
A state of being involved in product, service or brand derived from interactive
customer
experience.
Learn more in: Gamification in Marketing: A Case Study From a Customer Value Perspective
6.
A communication connections and interaction between
customer
and the firm, which may enhance cognitively and emotionally such interaction.
Learn more in: Smart Store Base Grocery: Facilitating Future Forecasting Profit
7.
All actions, other than interactions and/or interactions with buyers, by including buyers in all processes in order to improve the business's goods or service processes.
Learn more in: The Phenomenon of Value Co-Creation and Its Place in Air Transport
8.
A
customer
’s behavioral manifestations that have a brand or firm focus, beyond purchase, resulting from motivational drivers ( van Doorn et al., 2010 , p. 254).
Learn more in: Gamers and Customer Engagement
9.
The interaction and collaboration between the
customer
s and the businesses via any form of communication channels.
Learn more in: Chatbot for Online Customer Service: Customer Engagement in the Era of Artificial Intelligence
10.
An emerging paradigm that is changing the way business is done. It represents an emerging problem-solving and co-production model ( Brabham, 2008 ).
Learn more in: Knowledge Sharing and Crowdsourcing as an Enterprise Opportunity
11.
Customer Engagement
is the interaction between company and
customer
s through each touchpoint to strengthen the relationship with
customer
s.
Learn more in: Optimizing Augmented Reality and Virtual Reality for Customer Engagement
12.
An active brand-
customer
relationship that adopts an interactional perspective in all
customer
touchpoints and aims to increase
customer
satisfaction and loyalty by making
customer
s active participants of brand meaning building.
Learn more in: Social Media Marketing of Brands in the COVID-19 Pandemic: Exploring the Crisis-Related Content
13.
behavioral manifestation toward the brand or firm that goes beyond transactions. It involves the creation of a deeper, more meaningful connection between the company and the
customer
, and one that endures over time.
Learn more in: Social Media Use and Customer Engagement
14.
It refers to the individual consumer participation or involvement in the activities of businesses. Like buying a product, commenting on the product, being loyal to the brand.
Learn more in: Examination of Empirical Studies on Customer Engagement, Online Engagement, and Social Media Engagement
15.
The depth of the relationship a
customer
has with a firm or brand.
Learn more in: Service Innovation for Customer Engagement in the Italian Banking Sector: A Case Study
16.
The level of connectedness between the seller and
customer
s during their business transaction.
Learn more in: Unearthing Customer Engagement in Mobile Wallet Usage: A Uses and Gratifications Perspective
17.
An interactive process to involve the
customer
s with an organization and its offerings.
Learn more in: Marketing in Social Enterprises: The Role of Value Creation Through Relationship Marketing
18.
The concept of
customer engagement
is related to the
customer
's behavioural manifestations towards a luxury brand.
Learn more in: Examining the Integration of Virtual and Physical Platforms From Luxury Brand Managers' Perspectives
19.
Involving
customer
s in sharing, spreading and discussing their knowledge and experiences on the social media platform with the business and other users, thus allowing them to co-create value as co-designers, co-marketers, co-distributors, and co-producers of products/services and magnifying the role of consumers as co-creators of value.
Learn more in: The Dynamics of Social Media and Value Co-Creation
20.
The means by which a company creates a relationship with its
customer
base to foster brand loyalty and awareness. is a connection you make with your
customer
s to produce an effect or a reaction.
Learn more in: The Role of the Electronic Word-of-Mouth in the Hotel Industry
21.
Customer
’s behavioral manifestations that have a brand or firm focus, beyond purchase, resulting from motivational drivers.
Learn more in: Retail Customer Engagement: A Systematic Mapping Study
22.
Customer Engagement
is the interaction between company and
customer
s through each touchpoint to strengthen the relationship with
customer
s.
Learn more in: Developing Customer Engagement Through Artificial Intelligence Tools: Roles and Challenges
23.
A
customer
’s Optimistic associations created by the brand in cognitive, emotional, and behavioural ways.
Learn more in: Brand Extension in FMCG Sector Through Social Media Enabled CRM and Investigating Its Impact on Brand Equity
24.
The continuous involvement of
customer
s in the firm’s activities and strategies.
Learn more in: The Influence of Social Media Management on Firms' Competitiveness
25.
Active
engagement
of a
customer
with a brand or product that goes beyond transactions.
Learn more in: Social Media Brand Management
26.
Is the level of active
customer
’s rationale and emotional connection and involvement that results in behaviour towards a brand or brand or service, such orientations mean that a
customer
becomes a co-creator of value.
Learn more in: The Impact of Augmented Reality Advertisement on Customer Engagement in the Era of Connnected Consumers
27.
That focuses on improving the commitment that
customer
s have with a brand by delivering personalized messages and interacting with
customer
s across channels.
Learn more in: Gamification in Loyalty Programs: Impact on Intrinsic Motivation and Consumers' Needs for Competence and Relatedness
28.
Emotions and relationships
customer
s have with brands, representing loyalty.
Learn more in: A Content Marketing Framework to Analyze Customer Engagement on Social Media
29.
A
customer
’s behavioral manifestations that go beyond transactions and have a brand or firm focus, allow firms to involve specific interactive experiences in iterative processes within the online SNS community, to build long-term relationship, and create more meaningful and sustainable interactions between the focal object (in this study, a brand) and the other actor or actors (in this study, a
customer
, or among
customer
s), resulting from motivational drivers.
Learn more in: The Evaluation of Social Media Practice in Malaysia by Small and Medium Enterprises
30.
A user experience that allows businesses to build deeper, more meaningful, and sustainable interactions between the company and its
customer
s or external stakeholders.
Learn more in: Modelling Socio-Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time
Find more terms and definitions using our
Dictionary Search
.
Customer Engagement
appears in:
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