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What is Customer Life Time Value (CLV)

Chapter 67
Encyclopedia of E-Health and Telemedicine
CLV is a measure value to find the organization’s gain are taken from the customer based on his/her expenses.
Published in Chapter:
Understanding Customer Behavior through Collaboration RFM Analysis and Data Mining Using Health Life Center Data
Numan Çelebi (Sakarya University, Turkey), Musa Efe Erten (Istanbul Technical University, Turkey), and Hayrettin Evirgen (Istanbul University, Turkey)
Copyright: © 2016 |Pages: 15
DOI: 10.4018/978-1-4666-9978-6.ch067
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