What is Customer Relationship Management Solution

The main purpose of this chapter is to examine the role, importance and actual usage of emerging information technology solutions that support and have potential to enhance supply chain management in practice. The role of information technology in supply chain management is discussed through the lenses of several selected emerging management tools, namely collaborative innovations, corporate blogs, radio-frequency identification, and shared services centers. Results are also reported for several selected management tools utilization in selected worldwide regions, like North America, Latin America, Asia Pacific, Europe, as well as for two emerging economies from Central and East Europe, namely Slovenia and Croatia. Paper provides practical implications, emphasizing the benefits of studied emerging information technology solutions in practice.