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What is Customer Retaliation

Organizational Behavior Challenges in the Tourism Industry
The desire of customers to retaliate against the organization due to poor service.
Published in Chapter:
Understanding the Nature of Deviant Workplace Behaviors
Murat Yeşiltaş (Burdur Mehmet Akif Ersoy University, Turkey) and Mert Gürlek (Burdur Mehmet Akif Ersoy University, Turkey)
Copyright: © 2020 |Pages: 22
DOI: 10.4018/978-1-7998-1474-0.ch017
Abstract
Today, deviant organizational behaviors increase gradually and cost organizations billions of dollars. Not only the manufacturing industries but also the tourism industry is characterized by deviant workplace behaviors. Deviant behaviors are widely observed in tourism enterprises. Deviant behaviors are displayed almost every day in tourism enterprises. Many enterprises face the destructive consequences of deviant behaviors. Therefore, deviant behaviors in the scope of tourism enterprises are worth examination. The current study aims at discovering the nature of deviant workplace behaviors in the tourism industry. For this purpose, the term “deviance” and organizational deviant behaviors were defined. Later the nature of the deviant behaviors in tourism industry was discussed, and lastly, antecedents and consequences of deviant behaviors were put forward.
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