What is Customer Retention

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Maintaining the contact with your customer by creating a better offer/attraction than your competitors. Learn more in: Characteristics, Limitations, and Potential of Advergames

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Customer Retention is the process of keeping, sustaining, and/or growing the relationship of consumers with the company and its products and services. It is the process of keeping customers loyal to a company for an unending period by meeting the needs and expectations of customers and is a significant contributing factor in the growth rate of businesses. Learn more in: Louis Vuitton: Using Digital Presence for Brand Repositioning and CRM

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A company’s planned activities in order to ensure that the customer comes back to repurchase from the company. Learn more in: Electronic Word of Mouth (eWOM) Strategies to Manage Innovation and Digital Business Model

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A marketing strategy aimed at increasing the repurchases of a company's products and services by existing customers. Learn more in: Electronic Customer Relationship Management in Tourism

5.

The ability to retain customers and their allegiance to the Web site. Learn more in: Web-Based Customer Loyalty Efforts and Effects on E-Business Strategy

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The assessment of the product or service quality provided by a business that measures how loyal its customers are. Learn more in: Customer Lifetime Value

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The assessment of the product or service quality provided by a business that measures how loyal its customers are. Learn more in: Facilitating Customer Relationship Management in Modern Business

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An effort by marketers to return or continuous interact or exchange the customer value to maintain customer loyalty and relationship ongoing basis. Learn more in: The Digital Payment Service Automation Attributes Model: Empirical Evidence of Railway Public Transport

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A subscriber is considered to have been retained by his/her current carrier, when he/she has not left it for an alternative carrier. According to the literature, customer satisfaction is an antecedent of customer retention. Learn more in: When Customer Satisfaction Isn't Good Enough: The Role of Switching Incentives and Barriers Affecting Customer Behavior in Korean Mobile Communications Services

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Business tactics used by the enterprise to develop the relationship with new customers and improve their satisfaction level through interactions with the enterprise and, consequently, increase their value and avoid the future churn. Learn more in: The Contribution of Data Science Applied to Customer Relationship Management: A Systematic Literature Review

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Customer retention is the way of converting the new customers into the regular clients through creating greater customer value and long term customer satisfaction ( Kotler and Armstrong, 2008 ). Learn more in: Basic Model of CKM in Terms of Marketing Performance and Some Important Antecedents and Dimensions