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What is Customer Review

Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era
The propensity to disseminate opinions on the products, services, or personality of a company among other consumers.
Published in Chapter:
Fast Digitalization in the Pandemic Era and the Urgency to Discover New Business Model Opportunities for Italian Small Grocery Retailers
Maria Giovanna Tongiani (University of Pisa, Italy), Eva Ferrari (University of Pisa, Italy), and Adriana Alaimo (University of Pisa, Italy)
DOI: 10.4018/978-1-7998-9227-4.ch004
Abstract
The traditional food distribution channel has enjoyed a primary position in Italy, largely because the proximity service offered to the customer plays a fundamental role in the choice of store, understood in terms of the distance and effort that the consumer is willing to endure for obtaining supplies from a given point of sale. The characteristics of the Italian small retailers, strongly appreciated by customers, are however facing the evolutions and changes of the habits and demands of the reference buyers, encouraged and favoured by the pandemic events. In the light of these considerations, the aim of this work is to obtain information for underlining and arguing the changes that Italian small grocery retailers will have to implement in order to consolidate and develop their position in the market.
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More Results
Entrepreneurship Embedding Social Network Capability as Best Practice for Small Firms: Some Evidence From a Small Sportswear Retailer in Italy
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A Novel Method for Calculating Customer Reviews Ratings
Is a review of a product or service made by a customer who has purchased it.
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The Hungarian Advertising Market and an Award-Winning Effie Case Study as Good Practice
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