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What is Customer Shopping Behaviour (CSB)

Chapter 127
Encyclopedia of E-Commerce Development, Implementation, and Management
A process by which a customer searches for, selects, purchases, uses, and disposes of goods and services, in satisfaction of his needs and wants.
Published in Chapter:
Applications of Item-Level RFID for Retail Services
S. H. Choi (The University of Hong Kong, Hong Kong), H. H. Cheung (The University of Hong Kong, Hong Kong), B. Yang (The University of Hong Kong, Hong Kong), and Y. X. Yang (The University of Hong Kong, Hong Kong)
Copyright: © 2016 |Pages: 14
DOI: 10.4018/978-1-4666-9787-4.ch127
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