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What is Customer Shopping Experience (CSE)

Handbook of Research on Promotional Strategies and Consumer Influence in the Service Sector
Aims to give the consumer an opportunity, an emotion or a special memory: it is the intangible marketing lever that tends to build up the value, to increase the consumer loyalty, through the use of Customer Relationship Management.
Published in Chapter:
Investigation between the Quality Factors and Consumer Behaviour, through Customer Segmentation of a Shopping Centre: A Case Study
Cecilia Silvestri (University of Tuscia, Italy)
DOI: 10.4018/978-1-5225-0143-5.ch001
The phenomenon of experiential shopping develops concurrently with another important and interesting one, namely the birth of Shopping Centre (Keng et al. 2007; Hedhli et al. 2013). Shopping can significantly contribute to improve people's quality of life. The satisfaction of these needs plays an important role in the general welfare of people (Deci & Ryan, 2002). However quality is the antecedent of satisfaction, and therefore of the welfare. Several studies have shown that a relationship of dependence between quality and customer satisfaction exists (Shanaki et al. 2012; Lai, 2015). The aim of this research is twofold: (1) understanding, what are the main reasons that lead consumers to shopping centre and (2) measuring the level of satisfaction and WOM in the different groups of customers. The results show that the quality factors of the shopping centre are essential to carry out the segmentation because the consumers' motivation and preferences are based on them.
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Applications of Item-Level RFID for Retail Services
A total summary of a customer’s interaction with the retail company beginning before he walks into the store and ending long after he leaves.
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