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What is Customer Targeting

Chapter 54
Encyclopedia of E-Business Development and Management in the Global Economy
refers to going through the steps specifically and clearly profiling the types of customers who will likely to respond the marketing efforts.
Published in Chapter:
Integrated Optimal Procedure of Internet Marketing
Lan Zhao (Chongqing University, China and SUNY/College at Old Westbury, USA)
Copyright: © 2010 |Pages: 8
DOI: 10.4018/978-1-61520-611-7.ch054
Abstract
The article focuses on how to integrate all the phases of Internet marketing process into a seamless pipeline. The current techniques used in three main phases: (1) customer targeting; (2) ads piece designing; and (3) marketing budget allocation, are described in detail to reveal the cohering inside of searching optimal marketing strategies.
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