What is Data-Driven Business Model (DDBM)

The range of possibilities opened up by big data technologies offers companies in all sectors a remarkable opportunity for development and transformation. And if the majorities are convinced of its strategic interest, many are wondering about the implementation of such a project. Today, companies using big data are search engines like Google; social networks like Facebook, Twitter, or LinkedIn; e-commerce websites like eBay, Ali Baba, or Amazon, etc. But, it would be premature to conclude that big data is reserved for large companies only and that they alone can gain added value from its use. Indeed, as the motorist uses the highway without having built it, the commercial or public organizations, whatever their size and their field of interests, will be able to benefit from the use of big data.