Search the World's Largest Database of Information Science & Technology Terms & Definitions
InfInfoScipedia LogoScipedia
A Free Service of IGI Global Publishing House
Below please find a list of definitions for the term that
you selected from multiple scholarly research resources.

What is Data-Knowledge-Experience Model

Chapter 6
Handbook of Research on Applied AI for International Business and Marketing Applications
A model which describes intelligent based data gathering process.
Published in Chapter:
The Impact of AI on Disintermediation Processes in the Tourism Industry
Jovanka Damoska Sekuloska (University of Information Science and Technology “St. Paul the Apostle”, Ohrid, Macedonia) and Aleksandar Erceg (Faculty of Economics in Osijek, J. J. Strossmayer University of Osijek, Croatia)
Copyright: © 2021 |Pages: 20
DOI: 10.4018/978-1-7998-5077-9.ch006
Abstract
As an innovative technology, artificial intelligence (AI) leads to disruption and automation of almost every process and business model in almost any industry today. AI contributes to the process of disintermediation of value chains resulting in shrinking the producer-customer links. The chapter examines the influence of AI on disintermediation in the tourism industry. It investigates the changes and transformation of the value creation process and marketing in the tourism industry affected by AI technology. AI could transform and revolutionize every segment of the tourism industry. Thus, it can make tourism more efficient, with new value-added customer services. AI is considered an enabling tool for the creation of the so-called “smart tourism” as a new age of tourism development. As a digital tool, AI enables the tourism industry to get insight into the customer, understand tourist profiles and provide consumers with personalized and niche travel experiences.
Full Text Chapter Download: US $37.50 Add to Cart
eContent Pro Discount Banner
InfoSci OnDemandECP Editorial ServicesAGOSR