What is Data Pattern

The building of an online survey instrument involves sophisticated understandings of the research context, research design, research questions, and other elements. A lesser observed need is to consider what types of data analytics will be applied to the findings. With beginning-to-end online survey research suites, it becomes all the more necessary to think through the process from beginning to end in order to create an instrument that achieves all the necessary aims of the research. After all, improper online survey instrument designs will result in makework when it comes time to analyze data and will foreclose on particular data analytics opportunities. (Such instruments also will not have second or third uses after the first one-off.) This chapter explores how to build an effective online survey instrument to enable a quantitative cross tabulation analysis with the built-in analysis Qualtrics.