What is Dataisation

This chapter investigates the hashtag battle #BlackLivesMatter vs. #AllLivesMatter and considers its ability to promote cyber race. It assesses the implications of constructing racial boundaries within the online space, its impact on identity politics and the viability for cyberspace to exist as a post-racial epoch in the digital age. This study takes an affordance and architectural approach to its analysis of BLM and ALM, incorporating a thematic analysis of the hashtags on Twitter. The research uses a theoretical underpinning of framing theory to analyze tweets from the ALM and BLM twitter timelines. It demonstrates that the hashtag battle, although, configured, and framed by the mainstream media as one that encapsulates a race war of Black vs. White, that actually, findings reveal that the battle consists of the tension and friction between mainstream media frames and what is termed digitized frames.