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What is Decision Purchase

Chapter 14
Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
Important decision process that lies behind the act of buying a product or service, consisting of different stages through which the buyer passes to decide which product or service is best suited to their needs and provides a greater value. If the purchasing decision is satisfactory and provides value to the consumer and, in addition, relational marketing tools are used for the loyalty of the latter, the reiteration of the purchase to the same supplier is highly probable.
Published in Chapter:
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
José G. Vargas-Hernández (University of Guadalajara, Mexico) and Jovanna Nathalie Cervantes Guzmán (University of Guadalajara, Mexico)
Copyright: © 2020 |Pages: 23
DOI: 10.4018/978-1-7998-1419-1.ch014
Abstract
This chapter develops a model of the behavior of the ecological consumer to know what motivates the decision to purchase organic products in citizens 25 to 45 years old in the city of Guadalajara. The methodology used in the research is qualitative and was carried out through the non-experimental design, with respect to the data collection tool. Results of in-depth interviews support the general hypothesis related to the factors that influence the purchase decision. One of the limitations the study faced was a limited literature regarding studies involving Guadalajara.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 8
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco
Important decision process that lies behind the act of buying a product or service, consisting of different stages through which the buyer passes to decide which product or service is best suited to their needs and provides a greater value. If the purchasing decision is satisfactory and provides value to the consumer and, in addition, relational marketing tools are used for the loyalty of the latter, the reiteration of the purchase to the same supplier is highly probable.
Published in Chapter: Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in the Municipality of Guadalajara, Jalisco; From: Advanced Integrated Approaches to Environmental Economics and Policy: Emerging Research and Opportunities
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 6
Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico
Important decision process that lies behind the act of buying a product or service, consisting of different stages through which the buyer passes to decide which product or service is best suited to their needs and provides a greater value. If the purchasing decision is satisfactory and provides value to the consumer and, in addition, relational marketing tools are used for the loyalty of the latter, the reiteration of the purchase to the same supplier is highly probable.
Published in Chapter: Consumer Behavior: Motivational Factors for the Decision to Purchase Organic Products in Mexico; From: Green Marketing as a Positive Driver Toward Business Sustainability
Full Text Chapter Download: US $37.50 Add to Cart
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