What is Destination Audit

Tourism is a tactical economic practice across the globe, but the urban and provincial transformations in the industry are strongly contemplated in the light of an unfamiliar shift in tourism business. This chapter discusses an integrated concept with a framework relating systematic approach of managing the destination and its competitiveness. An investigation on the impact on tourism and the recent narrative of national, regional, and local planning approach directs towards efficient destination management organizations (DMO) in practice for future development. This has proceeded by the formation of a competitive approach, emphasizing on the DMO roles and responsibilities helpful for a destination management during an unfamiliar business trend. Modeling destination competitiveness demands an absolute mechanism through destination rebranding, restructuring, and repositioning with DMOs for enabling competency.