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What is Destination Marketing Organisations

Chapter 12
Impact of New Media in Tourism
Organisations that have the marketing responsibility of a destination (could be national, regional or local).
Published in Chapter:
Digital Communication and Dialogism in Official Websites of Tourism Institutions: From Past to Present
Sara Santos (University of Aveiro, Portugal), Luísa Fernandes Augusto (Polytechnic Institute of Viseu, Portugal), and Adriana Oliveira (Polytechnic Institute of Porto, Portugal)
Copyright: © 2021 |Pages: 18
DOI: 10.4018/978-1-7998-7095-1.ch012
Abstract
In the context of digital transformation, websites play a crucial role in the tourism sector, namely in choosing the tourism destination by tourists or visitors and in the strategic marketing communication of tourism organisations, as well as promoting the attractiveness of destinations. In this chapter, the authors present the results of the observation and analysis of the top 10 official websites of the European countries with the most tourist visits (in 2018) provided by the United Nations World Tourism Organisation (UNWTO). This study was based on a set of indicators related to dialogic link and visit repetition dimensions, considering the evolution of the website from 2015 to 2020. The results show that the entities' websites do not have much dialogical capacity and that there are few differences regarding the presence of these indicators between the entities websites between 2015 and 2020.
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