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What is Impression Management

Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment
The goal-directed conscious or unconscious attempt to influence the perceptions of other people about a person, object, or event by regulating and controlling information in social interaction.
Published in Chapter:
Developing a Personal Brand in the Workplace
DOI: 10.4018/978-1-6684-7308-5.ch004
The idea of a “personal brand” is crucial to understand how to build a strong reputation as a professional. Personal branding is not just for marketing and products, it is important for individuals to consider how to gain the interest of others. This chapter establishes personal branding as a strong tool for a professional to use both personally and professionally. Topics covered in this chapter include the definition of personal brand, how to establish personal brand, how to maintain a personal brand, the benefits of personal branding, the challenges of personal branding, and strategies to be successful when working on your personal brand. The chapter will conclude by exploring how diversity can impact our own personal brand, and key terms.
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More Results
The Impact of Trauma on Firefighters and Their Families
The attempt to influence the perceptions of others. In this chapter, impression management referred to attempts to make firefighting work appear less stressful than it is, to avoid talking about major incidents, or minimize symptoms of stress.
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Impression Formation in Computer-Mediated Communication and Making a Good (Virtual) Impression
The process by which individuals attempt to control others’ perceptions of them, motivated by the desire for social acceptance and relationship development and maintenance.
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Adolescents' Food Communication in Social Media
Conscious or subconscious procedure in which adolescents attempt to influence the perceptions of themselves. This is done by regulating and adjusting information in social interaction.
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Impression Management Strategies in the Chairmen's Statements: Evidence From the Portuguese Banking Industry
Is an effort to control or influence other people's perceptions. This could be their perception of a certain person (including you), a material possession, or an event.
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Communicating a Professional Image
The actions people take to persuade others to think about a concept in a certain way. People use impression management to reinforce current opinions or attempt to change them depending on their goals.
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The Use of Financial Graphics as an Impression Management Tool: Evidence of Portuguese Listed Companies
A process whereby someone tries to influence the observations and opinions of others about something. In a typical impression management process within a business, a manager might attempt to regulate and control information in their interactions with staff or the general public to give them the most favorable impression about their company and its objectives.
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