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What is Development Communication

Handbook of Research on Transformative Online Education and Liberation: Models for Social Equality
The practice of applying processes, strategies and principles of communication to achieve positive social change.
Published in Chapter:
Building Knowledge without Borders: Using ICT to Develop a Binational Education Research Community
Elsie M. Szecsy (Arizona State University, USA)
DOI: 10.4018/978-1-60960-046-4.ch004
Abstract
The purpose of this chapter is to report on the use of information and communication technology (ICT) as a “leveling device” between colleagues dispersed across the United States and México, who shared similar education research interests but came from different research traditions. The author reports on the use of various ICT tools in a process that began in 2006 with a small planning group distributed across México and the United States; grew to include additional participants who met face-to-face in Monterrey, México, in 2007; and continued afterward into 2008 through ICT-mediated mechanisms that were structured to maintain purposeful linkages among colleagues dispersed across two countries. Through this slow, deliberate process, the participants increased their capacity for achieving a broader focus on a shared problem as a research community by learning each other’s perspectives. The strategic use of ICT to support collaboration across borders—in real time and asynchronously—assisted in building a binational education research community.
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More Results
ICT: A Magic Wand for Social Change in Rural India
Development communication refers to the use of communication to facilitate social development. Development communication techniques include information dissemination and education, behaviour change, social marketing, social mobilization, media advocacy, communication for social change and community participation. Erskine Childers defined it as development support communications which is a discipline in development planning and implementation in which more adequate account is taken of human behavioural factors in the design of development projects and their objectives.
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Indigenous Language Media and Communication for Health Purposes in the Digital Age
This refers to the use of strategic communication to facilitate the alleviation of social problems in evolving societies. Development communication techniques include information dissemination and education, behaviour change, social marketing, social mobilization, media advocacy, communication for social change and community participation.
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