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What is Diffused Hotel

Chapter 8
Handbook of Research on Global Hospitality and Tourism Management
A single hotel which rooms are located in separated, but near, buildings as a way to restore and valorize towns and villages lacking bigger structures.
Published in Chapter:
Local Resources to Compete in the Global Business: The Case of Sextantio Hotels
Mario Tani (University of Naples Federico II, Italy) and Ornella Papaluca (University of Naples Federico II, Italy)
Copyright: © 2015 |Pages: 23
DOI: 10.4018/978-1-4666-8606-9.ch008
Abstract
This chapter analyzes the role of local area resources in the global hospitality market as a way for small and medium enterprises to create a portfolio of distinctive resources to reach a sustainable competitive advantage position in the international markets. After a brief introduction on the tourism industry and its main change factors the chapter adopts a resource base and market-driven approach in order to identify resources role in shaping competitive advantages. The chapter discuss a case-study on a successful example of diffused hotel in Abruzzo, Italy, identifying the core resources and those needed to support them in creating a successful tourism product.
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