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What is Diffusion of Innovations (DOI)

Chapter 33

Encyclopedia of E-Commerce Development, Implementation, and Management

Diffusion of innovation is a model developed by Rogers 1983, 1995, 2003) to illustrate the pattern of innovation or new technology adoption by users over the time. It categories users from innovators/early adopters to later adopters/laggards, and identifies five factors: relative advantage, compatibility, trialability, observability, and complexity that affect the level of adoption.

Published in Chapter:

E-Business Adoption in SME-Models and Determinants: A Comparative Review of UK and KSA

Mark Xu (University of Portsmouth, UK), Maher Alhindi (University of Portsmouth, UK), Alessio Ishizaka (University of Portsmouth, UK), and Martin Read (University of Portsmouth, UK)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

DOI: 10.4018/978-1-4666-9787-4.ch033

Full Text Chapter Download: US $37.50 Add to Cart

What is Diffusion of Innovations (DOI)

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