A business model that leverages the opportunities of digital technologies. Existing companies can digitally transform their business in order to operate also on a digital business model. New companies (digitally born) can arise that are operating entirely on the digital business model.
Published in Chapter:
Fostering Innovation and Value Creation Through Ecosystems: Case of Digital Business Models and Digital Platforms
Mario Spremić (Faculty of Economics and Business, University of Zagreb, Croatia), Lucija Ivancic (Faculty of Economics and Business, University of Zagreb, Croatia), and Vesna Bosilj Vukšić (Faculty of Economics and Business, University of Zagreb, Croatia)
Copyright: © 2020
|Pages: 20
DOI: 10.4018/978-1-7998-2799-3.ch002
Abstract
Ecosystems are gaining ever-increasing importance in digital business environments. New digital business models implemented using digital platforms heavily rely on ecosystem network. Thus, it is worthwhile investigating what role ecosystems play in the process of the digital transformation of companies. This chapter provides a theoretical background of the ecosystem research concerning digital trends, such as digital transformation, digital platforms, and digital service innovation. To deeper understand how ecosystem postulates are applied in companies, case study findings from two companies operating in the service and manufacturing sector are presented. Moreover, the ecosystem role is observed in selected companies both in the process of innovation generation (value creation), as well as in the implemented digital business model (value capture).