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What is Digital Communication

Handbook of Research on Discourse Behavior and Digital Communication: Language Structures and Social Interaction
Electronic transmission of information through any of the digital media.
Published in Chapter:
An Analytico-Philosophical Discourse to the Pragmatic Approach to Digital Communication in Nigeria
Oladele Abiodun Balogun (Olabisi Onabanjo University, Nigeria)
DOI: 10.4018/978-1-61520-773-2.ch033
Abstract
The wave of the current unprecedented advancements in Information and Communication Technology, which spread in Nigeria, nay Africa is becoming unfathomable has some linguistic implications worthy of philosophical appraisal. The chapter discusses how the new digital milieu is changing human understanding and use of language in social and formal discourse. Contrary to the popular assumptions that the digital communication feat is holistically advantageous, the chapter argues that the advent of digital communication in Nigeria has occasioned unconsciously, more linguistic and social problems on the psyche of Nigerians. Through a careful survey of the style of sending text messages and mails via mobile phones and the Internet, the chapter establishes that Nigerians adopt pragmatic approach, which defies any respect for grammatical and linguistic rules in digital communication. Though, this ideological basis, the chapter argues, might hold some immediate communication effects for the senders and recipients; in spite of these supposed benefits, the chapter argues that the pragmatic approach to digital communication in Nigeria is inadequate. Thus, a case is made in the chapter for a more resonant underlying philosophy of language, which will guide digital communication in contemporary Nigeria.
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“New Normal” Strategic Communication
The activities that transmit messages and information via digital channels.
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Informal Communication in a Formal Context: Practices in Higher Education
The most effective form of communication these days via voice or video, with the possibility of screen sharing.
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Brazil 4D: An Experience of Interactive Content Production for Free-to-Air Digital Television
The possibility of interaction between communication companies and audiences by internet using different digital platforms.
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Digital Communication in Indigenous Languages
The process of sharing ideas, information, and messages with others in a particular time and place with the aid of digital devices like cell phones, computers and similar electronic devices.
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The New Horizon of Public Relations: Community Management
The sum of communication practice that the digital platforms that allows the people to connect and interact to each other.
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Brazil 4D: An Experience of Interactive Content Production for Free-to-Air Digital Television
Free-to-air digital Television – BRAZIL 4D Project - Interactive audiovisual content - Middleware Ginga – Innovation – Open Source – Low-income Brazilian population – Bolsa Familia Program.
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Diversity or Uniformity: Existing Demands and Representation Problems in Emoji as a Visual Language
Electronic transmission of information that has been encoded digitally (as for storage and processing by computers).
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Digital Marketing and Digital Retail Strategies in the Luxury Sector: Critical Factors and Opportunities
The set of marketing activities related to the promotion of a content (texts, images, videos, etc.) through the use of digital technologies such as PCs, tablets, satellites, smartphones.
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Digital Marketing and Service Industry: Digital Marketing in the Banking Industry
Communication through digital media (social networks, the internet, etc.).
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Digital Marketing in Tourism Services in India
It refers to the use of internet tools such as email, social media messaging, and texting to communicate with other people or a specific audience.
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A Field Research on Digital Playing Tendencies and Addiction of High School Students
It is the structure that allow people to communicate and exchange data with each other through computers, people with machines via computers, and machines directly with machines over networks.
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Internet Marketing: Factor of Improving SME Business in Serbia
Communication that involves the use of all available communication channels, including online channels, as well as traditional if they are digital, and do not involve the use of the internet.
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The Value of Workplace Culture in the Digital Leadership Era
The information is encoded digitally as discrete signals and sent electronically to the receivers.
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Digitalization of Culture and Arts Communication: A Study on Digital Databases and Digital Publics
Digital communication is the communication made by using computer technology and happens according to the contents created with digital codes.
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The Dynamics of Language Mixing in Nigerian Digital Communication
A system of communication that involves the transfer of information through electronic media that work the digital system.
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Digital Communication and Dialogism in Official Websites of Tourism Institutions: From Past to Present
Set of rules, strategy and communication actions to be carried out through technology, on the web, such as social networks, website, among others.
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