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What is Digital Goal

Handbook of Research on Strategic Fit and Design in Business Ecosystems
The goal that companies want to achieve on the digital platforms.
Published in Chapter:
Mutual Relationships Between Digital Transformation and Leadership
Guney Cetın Gurkan (Trakya University, Turkey), Gulsel Cıftcı (Trakya University, Turkey), and Basak Ozyurt (Trakya University, Turkey)
DOI: 10.4018/978-1-7998-1125-1.ch013
Abstract
Organizations have taken various steps and transformed to adapt to digital technologies that change and evolve over the years. There is a need for leaders specialized in “digital technology and digital transformation” within the organization in order to be able to manage this transformation with appropriate decisions and strategies. There is a change in the titles given to leaders, their job descriptions, and qualifications during the process of digital transformation. The tasks of these leaders are to cooperate with other departments in the organization in a harmonious and supportive way to develop and implement innovations in the organization, to systematize the workflow processes, to quickly adapt technological innovations to the organization, and to contribute directly to its values. This chapter discusses supportive leader behaviors and types for change and transformation, supportive leaders for digital transformation, and the changing roles of leaders in digital transformation and digital leadership.
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