What is Cradle-to-Cradle

Today, companies are trying to move from an existing linear business model of production to a circular one. This transition is not easy and demands contextual changes beyond the control of the company. Circular economy (CE) pursues closing material flows in productive systems to maximize the utilization of available resources. Thus, different circles to reduce, reuse, recycle, re-manufacture, recover, and recycle are produced along supply chain during the cycle of life of a product. Despite an innovative apparel, little is known about the companies with disruptive business models and supply chain structures that have emerged in the recent years.