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What is Probabilistic (or Random) Sampling

Chapter 50
Handbook of Research on Mobility and Computing: Evolving Technologies and Ubiquitous Impacts
a procedure to select the sample which guarantees that every population’ unit has some probability of being selected.
Published in Chapter:
Internet Surveys: Opportunities and Challenges
Paula Vicente (UNIDE, ISCTE – Lisbon University Institute, Portugal) and Elizabeth Reis (UNIDE, ISCTE – Lisbon University Institute, Portugal)
Copyright: © 2011 |Pages: 16
DOI: 10.4018/978-1-60960-042-6.ch050
Abstract
This chapter describes the positive features of the Internet for survey activity and examines some of the challenges of conducting surveys via the Internet by looking at methodological issues such as coverage, sample selection, non-response and data quality.
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