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What is Digital Marketing
1.
Is the
marketing
of products or services using
digital
technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: Sexism and Advertising in the Global World: A Theoretical Perspective
2.
Is the
marketing
of products or services using
digital
technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: E-Commerce: Issues, Opportunities, Challenges, and Trends
3.
Main communication, commercial and sales strategies promoted on the Internet.
Learn more in: Adapting Digital Strategies to a New Era: A Delphi-Based Analysis in the Fashion Industry
4.
Is the
marketing
of products or services using
digital
technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: Accessible Tourism and Digital Platforms: A Study Applied to the City of Viana do Castelo
5.
Marketing
products and services with the use of internet, mobile phones, and social media are termed as
digital marketing
.
Learn more in: Understanding Generational Impact on Online Business: The Virtual Communities and Social Collaborations Scenario
6.
Digital marketing
is the
marketing
of products or services using
digital
technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other
digital
medium.
Digital marketing
channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by
digital
networks.
Learn more in: Online Purchase and Advertising in Latin America: A Consumer Comparison Among Mexico and Colombia
7.
A process of achieving
marketing
objectives through applying
digital
media, data, and technology; such as using email lists, tele
marketing
,
digital
television, online chats, informational websites, AdWords, searches, and social media, etc.
Learn more in: Transformative Power of Smart Technologies Enabled by Advances in AI: Changing Landscape for Digital Marketing
8.
Digital marketing
is the component of
marketing
that uses the Internet and online based
digital
technologies such as desktop computers, mobile phones and other
digital
media and platforms to promote products and services
Learn more in: Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic
9.
It refers to any web-based
marketing
practices or resources.
Learn more in: The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors: An Analysis on COVID-19 Pandemic Period
10.
Using
digital
technologies for
marketing
strategies and actions.
Learn more in: E-Trading Decision Making: An Integrated Digital Marketing Approach With Theory and Cases
11.
Is the
marketing
of products or services using
digital
technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: Digital Communication in Museums and Museological Spaces: Diagnosis of Baixo Alentejo, Portugal
12.
Digital marketing
is defined as the strategies that are carried out on the internet to promote and manage
marketing
strategies in
digital
ecosystems.
Learn more in: The Digital Tourism Business: A Systematic Review of Essential Digital Marketing Strategies and Trends
13.
It is the
marketing
process conducted by a corporation in
digital
media.
Learn more in: Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir
14.
It involves the use of the Internet and ICTs technologies on the part on the companies to reach customers.
Learn more in: Websites, Social Networks, and Corporate Translation: An Overview of Southern Spanish Companies in the Dentistry Sector
15.
Marketing
communication activities that include de use of electronic devices to interact with the target audience, such as websites,
digital
social networks, search engines, etc.
Learn more in: Digitalization and Small Retailers: New Opportunities – Case Study: Livramento Municipal Market
16.
Is the
marketing
of products or services using
digital
technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: Virtual Tourism and Challenges in a Post-Pandemic Context
17.
The adaptation of
marketing
to the online media, namely the internet. It includes online advertising, social media
marketing
, e-
marketing
planning, among others. Also referred to as online
marketing
and internet
marketing
by some authors.
Learn more in: How Do Entrepreneurs See Digital Marketing?: Evidence From Portugal
18.
Digital marketing
is defined as achieving
marketing
goals using
digital
technologies and media. For example, using desktop computers, mobile phones, and other
digital
media and platforms to promote products and services.
Learn more in: Digital Marketing in the Globalization Process: Examples From Real-Time Marketing
19.
The applications of
marketing
activities which use
digital
technologies.
Learn more in: Marketing Management in Digital Marketing and Consumer Behaviour Context
20.
Promotion of one's activities through the use of the web and any other
digital
tool.
Learn more in: The Role of Museums in the Development of Sustainable Tourism in Calabria Between Infrastructural Deficiencies and New Communication Technologies: Focus on the Amarelli Company Museum and on the MuSaBa Museum Park
21.
Strategy developed and implemented by companies using the Internet as a
marketing
tool with the aim to expand markets, to promote products (goods and services), and assisting in the development of a better segmentation of consumer market.
Learn more in: Digital Marketing Strategies for Accessible Tourism
22.
Is the
marketing
of products or services using
digital
technologies, mainly on the internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study
23.
The electronic techniques which are used by marketers to reach to their customers and to sell their products and services.
Learn more in: Advergames and Children
24.
Digital
technology-based
marketing
by which brands use to create greater interaction with customers and to visualize the desirable image in their hearts and minds.
Learn more in: Building the Friendly Airline Brand: Hospitable Cabin Crew for Digital Marketing Activities
25.
The
digital
ization of communication channels and media will impact a substantial change in the direction for communication and interactions, and the consumer behaviour and the development of technologies is the main elements of developmental direction in
marketing
strategy in the
digital
era.
Learn more in: Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy
26.
A company's overall activities through internet technologies to reach
marketing
objectives and create value for consumers and society.
Learn more in: The Features of New Communication Channels and Digital Marketing
27.
The adaptation of
marketing
management and strategy to the
digital
touchpoints, comprising a particular set of tools and strategies (e.g., social media, e-mail, interactive advertising, websites, search engine optimization,
digital marketing
planning) in accordance to customers’ needs, preferences and
digital
behaviors.
Learn more in: The Role of Websites in Business Internationalization: A Closer Look at Objectives and Strategies
28.
Any type of
marketing
that makes use of electronic devices that may be utilized by
marketing
professionals to provide promotional messaging and track its effectiveness throughout the consumer journey.
Learn more in: Digital Evolution in Brand Communication
29.
The component of
marketing
that utilizes internet and online based
digital
technologies such as desktop computers, mobile phones, and other
digital
media and platforms to promote products and services.
Learn more in: Analysing the Relationship Between SMME Geographic Coverage and E-Commerce Adoption
30.
Deployment of
digital
technologies in
marketing
and their management is referred to as
digital marketing
.
Learn more in: Technology-Enabled Marketing and Supply Chain Collaboration
31.
Is the use of
digital
or social channels to promote a brand or reach consumers. This kind of
marketing
can be executed on the internet, social media, search engines, mobile devices and other channels (AMA, 2019).
Learn more in: Digital Marketing vs. Traditional Marketing: Literature Review and Practical Lessons
32.
The sort of
marketing
in which a company connects with its consumers and maintains engagement via the use of
digital
methods and techniques in order to provide its goods and services to the market, communicate with said customers, and so on.
Learn more in: The Pandemic: Learning the Way of Continuous Communication With Customers
33.
In an environment where screen addiction is increasing, to withdrawn multimedia, social, and network content, to increase operational efficiency and to reduce
marketing
costs thanks to smart technologies and automation systems, it is a type of
marketing
that is used mainly for Y and Z generation potential consumers and employees.
Learn more in: Changes in Tourism Sales and Marketing Post COVID-19
34.
Digital marketing
is the use of technologies to help
marketing
activities in order to improve customer knowledge by matching their needs.
Learn more in: How Digitalisation Is Influencing Traditional Food Restaurants in the Management of Their Marketing Strategies
35.
The use of the internet, mobile devices, social media, search engines, display advertising and other electronic or
digital
technologies in the
marketing
of products and services.
Learn more in: Customer Experience Management in the Digital Marketing Era: An Omnichannel Retailing Strategy
36.
Techniques and strategies focused on reaching goods and services to a target audience by using online tools based on the internet and
digital
devices.
Learn more in: Corporate Social Responsibility and Digital Marketing
37.
The utilizing of internet and other
digital
communication channels to promote brands to reach prospective customers This comprises text and multimedia messages as well as email, social media, and web-based advertising as a
marketing
channel.
Learn more in: Digital Marketing and the Sustainable Performance of Small and Medium Enterprises
38.
A
marketing
strategy that enables to reach consumers with the help of
digital
channels.
Learn more in: The Role of Big Data in Digital Marketing
39.
All kinds of
marketing
tasks done with the help or involvement of anything or everything of the hardware or software related to or used in the extended field or realm of information technology, to supplement the traditional
marketing
, or to do it absolutely newly and separately.
Learn more in: Balanced Scorecard as a Tool to Evaluate Digital Marketing Activities
40.
It refers to the preparation and presentation of all
marketing
activities that businesses carry out, such as communicating with consumers, conveying messages to them, informing and persuading them.
Learn more in: New Media Channels in Corporate Communication and Interaction With the New Consumer: Digital Marketing
41.
A general term used to refer to the targeted and interactive
marketing
of goods and services to attract potential customers and retain them as consumers by using
digital
technologies. The main advantage is the measurability of its results.
Learn more in: Reputation Management and a Corporate Identity: Transition to Digital Platforms
42.
It’s the use of the internet, mobile devices, social media, search engines to promoting and selling products and services by leveraging online
marketing
tactics. It’s a way to connect with and influence the company potential customers.
Learn more in: The Management of Social Media and the Relationship With the Client From the Perspective of the Managers of Small Hotels in a City in Brazil
43.
Refers to all those brand promoting activities and feature a powerful tool for building, consolidating, and maintaining brand awareness through one or more
digital
channels.
Learn more in: Digital Marketing and Digital Retail Strategies in the Luxury Sector: Critical Factors and Opportunities
44.
The process of using one or multiple forms of
digital
platforms to market products, services or brands. This process extends beyond Internet
marketing
to include other forms of technology-driven
marketing
notably mobile telephony, social media, the electronic billboard and any other display advertising among others.
Learn more in: Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria
45.
It is a
marketing
channel that uses online and
digital
media for advertisement.
Learn more in: Advertisement Practices in Bangladesh: Agency Perspectives
46.
Marketing
actions developed in
digital
media.
Learn more in: Sustainable Digital Marketing: Proposal for a Renewed Concept
47.
It is a process of promoting and selling products and services through the utilization of online-based
digital
tools and technologies like mobile phones, social media platforms, emails, and desktop computers.
Learn more in: Challenges and Opportunities From COVID-19 vis-à-vis Informal Cross-Border Women Entrepreneurs Scenario in Zimbabwe
48.
It is the application of
marketing
strategies and techniques carried out through
digital
media.
Learn more in: Telenutrition: The Fine Line Between Nutritional Coaching and an Effective Professional Practice
49.
Digital Marketing
refers to the use of any form of
Digital
or Electronic media for facilitating the process of
Marketing
.
Learn more in: Louis Vuitton: Using Digital Presence for Brand Repositioning and CRM
50.
The use of the internet, social media and other electronic-based technologies to promote a brand or reach out to potential customers across the globe.
Learn more in: Leading Innovation to Endure COVID-19
51.
Is the
marketing
of products or services using
digital
technologies, mainly on the internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: Digital Detox, Trends, and Segmentation in Tourism
52.
Is the
marketing
of products or services using
digital
technologies, mainly on the internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: Brand Attachment and Agile Marketing: Responses to the (Post-)Pandemic Context in the Sports Fashion Context
53.
Refers to the use of
digital
technologies to create an integrated, directed and measurable communication to attain and secure customers while building deeper relationships.
Learn more in: Google Trends Metadata as a Revenue Indicator for Digital Marketing Activities in Spanish Businesses
54.
It is all of the
marketing
activities carried out with technological devices for the promotion, awareness and sales of products/services.
Learn more in: Marketing Ethics: Digital Transformation and Privacy Ethics
55.
Is a way of advertising in which
digital
media are used to promote products or services on the market.
Learn more in: Internet Marketing: Factor of Improving SME Business in Serbia
56.
It involves the use of the Internet and ICTs technologies on the part on the companies to reach customers.
Learn more in: Transcreation in Digital Tourism Information: An Inclusive Language Approach
57.
Is the
marketing
of products or services using
digital
technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry
58.
Is the
marketing
of products or services using
digital
technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other
digital
medium.
Learn more in: Understanding the Role of Social Networks in Consumer Behavior in Tourism: A Business Approach
59.
The use of technology as a means of advertising, promoting, or building an awareness.
Learn more in: Social Enterprise Digital Marketing
60.
The concept of
marketing
which uses
digital
channels and tools for managing
marketing
activities.
Learn more in: Transformation of Marketing With Technology: Case Approach for Artificial Intelligence
61.
It refers to the act of promoting and selling products/services by leveraging online promotional strategies such as social media
marketing
, search
marketing
, and email
marketing
.
Learn more in: Digital Transformation: Influence on Business Performance in Competitive Milieu
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