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What is Digital Marketing

Chapter 12
Innovative Perspectives on Corporate Communication in the Global World
Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter:
Sexism and Advertising in the Global World: A Theoretical Perspective
Ana Sofia Monteiro Cardoso (Universidade do Minho, Portugal), Ana Teresa Pedreiro (Universidade do Minho, Portugal), and Bruno Barbosa Sousa (Polytechnic Institute of Cávado and Ave, Portugal)
Copyright: © 2021 |Pages: 17
DOI: 10.4018/978-1-7998-6799-9.ch012
Abstract
The contribution that active sexism and daily sexist attitudes and behaviours provide to gender inequality happens in a large scale and seems to be a recurrent problem. The majority of authors' state that sexism can be divided in two categories: benevolent sexism and hostile sexism. One of the major problems is that the concept of sexism still faces, along with the concept of feminism, its society misunderstanding of the concepts. In an exploratory and conceptual perspective, this chapter presents contributions for communication, marketing, and advertising around the phenomenon of sexism. In a more practical contribution, the case study focuses on the motives why sexism in advertising doesn't seem to bother consumers when they decide to purchase an item. This chapter aims to present a critical review and theoretical contribution about sexism and advertising in the global world.
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Chapter 12
E-Commerce: Issues, Opportunities, Challenges, and Trends
Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter: E-Commerce: Issues, Opportunities, Challenges, and Trends; From: Promoting Organizational Performance Through 5G and Agile Marketing
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Chapter 11
Adapting Digital Strategies to a New Era: A Delphi-Based Analysis in the Fashion Industry
Main communication, commercial and sales strategies promoted on the Internet.
Published in Chapter: Adapting Digital Strategies to a New Era: A Delphi-Based Analysis in the Fashion Industry; From: Advanced Digital Marketing Strategies in a Data-Driven Era
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Chapter 14
Accessible Tourism and Digital Platforms: A Study Applied to the City of Viana do Castelo
Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter: Accessible Tourism and Digital Platforms: A Study Applied to the City of Viana do Castelo; From: Handbook of Research on the Role of Tourism in Achieving Sustainable Development Goals
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Chapter 7
Understanding Generational Impact on Online Business: The Virtual Communities and Social Collaborations Scenario
Marketing products and services with the use of internet, mobile phones, and social media are termed as digital marketing.
Published in Chapter: Understanding Generational Impact on Online Business: The Virtual Communities and Social Collaborations Scenario; From: Strategies and Tools for Managing Connected Consumers
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Chapter 5
Online Purchase and Advertising in Latin America: A Consumer Comparison Among Mexico and Colombia
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks.
Published in Chapter: Online Purchase and Advertising in Latin America: A Consumer Comparison Among Mexico and Colombia; From: Impacts of Online Advertising on Business Performance
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Chapter 1
Transformative Power of Smart Technologies Enabled by Advances in AI: Changing Landscape for Digital Marketing
A process of achieving marketing objectives through applying digital media, data, and technology; such as using email lists, telemarketing, digital television, online chats, informational websites, AdWords, searches, and social media, etc.
Published in Chapter: Transformative Power of Smart Technologies Enabled by Advances in AI: Changing Landscape for Digital Marketing; From: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
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Chapter 1
Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services
Published in Chapter: Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic; From: Using Information Technology Advancements to Adapt to Global Pandemics
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Chapter 13
The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors: An Analysis on COVID-19 Pandemic Period
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Chapter 9
E-Trading Decision Making: An Integrated Digital Marketing Approach With Theory and Cases
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Chapter 15
Digital Communication in Museums and Museological Spaces: Diagnosis of Baixo Alentejo, Portugal
Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter: Digital Communication in Museums and Museological Spaces: Diagnosis of Baixo Alentejo, Portugal; From: Handbook of Research on Digital Communications, Internet of Things, and the Future of Cultural Tourism
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Chapter 1
The Digital Tourism Business: A Systematic Review of Essential Digital Marketing Strategies and Trends
Digital marketing is defined as the strategies that are carried out on the internet to promote and manage marketing strategies in digital ecosystems.
Published in Chapter: The Digital Tourism Business: A Systematic Review of Essential Digital Marketing Strategies and Trends; From: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
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Chapter 9
Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir
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Chapter 8
Websites, Social Networks, and Corporate Translation: An Overview of Southern Spanish Companies in the Dentistry Sector
It involves the use of the Internet and ICTs technologies on the part on the companies to reach customers.
Published in Chapter: Websites, Social Networks, and Corporate Translation: An Overview of Southern Spanish Companies in the Dentistry Sector; From: Innovative Perspectives on Corporate Communication in the Global World
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Chapter 6
Digitalization and Small Retailers: New Opportunities – Case Study: Livramento Municipal Market
Marketing communication activities that include de use of electronic devices to interact with the target audience, such as websites, digital social networks, search engines, etc.
Published in Chapter: Digitalization and Small Retailers: New Opportunities – Case Study: Livramento Municipal Market; From: Digitalization as a Driver for Smart Economy in the Post-COVID-19 Era
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Chapter 6
Digitalization and the Consumer Experience: The Case of the Health Sector in Portugal
Strategy and tactics that are implemented by an organization or a brand to align with set objectives and goals to attract a specific type, or types, of customer using a combination of marketing techniques.
Published in Chapter: Digitalization and the Consumer Experience: The Case of the Health Sector in Portugal; From: Internet of Behaviors Implementation in Organizational Contexts
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Chapter 8
Virtual Tourism and Challenges in a Post-Pandemic Context
Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter: Virtual Tourism and Challenges in a Post-Pandemic Context; From: ICT as Innovator Between Tourism and Culture
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Chapter 10
Security in Digital Marketing: Challenges and Opportunities
Communication actions that companies can use through the internet, mobile phones and other digital means, to publicize and market their products or services, gaining new customers and improving their relationship network.
Published in Chapter: Security in Digital Marketing: Challenges and Opportunities; From: Confronting Security and Privacy Challenges in Digital Marketing
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Chapter 1
How Do Entrepreneurs See Digital Marketing?: Evidence From Portugal
The adaptation of marketing to the online media, namely the internet. It includes online advertising, social media marketing, e-marketing planning, among others. Also referred to as online marketing and internet marketing by some authors.
Published in Chapter: How Do Entrepreneurs See Digital Marketing?: Evidence From Portugal; From: Entrepreneurial Orientation and Opportunities for Global Economic Growth
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Chapter 5
How Artificial Intelligence (AI) is Transforming the User Experience in Digital Marketing
This means the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.
Published in Chapter: How Artificial Intelligence (AI) is Transforming the User Experience in Digital Marketing; From: The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
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Chapter 4
The Change Potential of Social Media: Learning From Digital Business Cases
It is the field of marketing whose works evolve around the web (with website creation, social media, online ads, etc.). The transition to the online world has started this way of promoting brands’ products and services.
Published in Chapter: The Change Potential of Social Media: Learning From Digital Business Cases; From: Change Management During Unprecedented Times
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Chapter 11
Digital Marketing in the Globalization Process: Examples From Real-Time Marketing
Digital marketing is defined as achieving marketing goals using digital technologies and media. For example, using desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Published in Chapter: Digital Marketing in the Globalization Process: Examples From Real-Time Marketing; From: Handbook of Research on Institutional, Economic, and Social Impacts of Globalization and Liberalization
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Chapter 19
Marketing Management in Digital Marketing and Consumer Behaviour Context
The applications of marketing activities which use digital technologies.
Published in Chapter: Marketing Management in Digital Marketing and Consumer Behaviour Context; From: Handbook of Research on Managerial Thinking in Global Business Economics
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Chapter 6
The Role of Museums in the Development of Sustainable Tourism in Calabria Between Infrastructural Deficiencies and New Communication Technologies: Focus on the Amarelli Company Museum and on the MuSaBa Museum Park
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Chapter 4
Digital Marketing Strategies for Accessible Tourism
Strategy developed and implemented by companies using the Internet as a marketing tool with the aim to expand markets, to promote products (goods and services), and assisting in the development of a better segmentation of consumer market.
Published in Chapter: Digital Marketing Strategies for Accessible Tourism; From: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
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Chapter 3
The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study
Is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter: The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study; From: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
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Chapter 4
Advergames and Children
The electronic techniques which are used by marketers to reach to their customers and to sell their products and services.
Published in Chapter: Advergames and Children; From: Application of Gaming in New Media Marketing
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Chapter 10
Building the Friendly Airline Brand: Hospitable Cabin Crew for Digital Marketing Activities
Digital technology-based marketing by which brands use to create greater interaction with customers and to visualize the desirable image in their hearts and minds.
Published in Chapter: Building the Friendly Airline Brand: Hospitable Cabin Crew for Digital Marketing Activities; From: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries
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Chapter 6
Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy
The digitalization of communication channels and media will impact a substantial change in the direction for communication and interactions, and the consumer behaviour and the development of technologies is the main elements of developmental direction in marketing strategy in the digital era.
Published in Chapter: Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy; From: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
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Chapter 26
The Features of New Communication Channels and Digital Marketing
A company's overall activities through internet technologies to reach marketing objectives and create value for consumers and society.
Published in Chapter: The Features of New Communication Channels and Digital Marketing; From: Handbook of Research on Narrative Advertising
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Chapter 16
The Role of Websites in Business Internationalization: A Closer Look at Objectives and Strategies
The adaptation of marketing management and strategy to the digital touchpoints, comprising a particular set of tools and strategies (e.g., social media, e-mail, interactive advertising, websites, search engine optimization, digital marketing planning) in accordance to customers’ needs, preferences and digital behaviors.
Published in Chapter: The Role of Websites in Business Internationalization: A Closer Look at Objectives and Strategies; From: Handbook of Research on Smart Management for Digital Transformation
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Chapter 12
Digital Evolution in Brand Communication
Any type of marketing that makes use of electronic devices that may be utilized by marketing professionals to provide promotional messaging and track its effectiveness throughout the consumer journey.
Published in Chapter: Digital Evolution in Brand Communication; From: Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
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Chapter 3
Exploring the Intersection of Digital Marketing and Retail: Challenges and Opportunities in AI, Privacy, and Customer Experience
The practice of promoting products or services through digital channels, such as search engines, social media, email, and websites.
Published in Chapter: Exploring the Intersection of Digital Marketing and Retail: Challenges and Opportunities in AI, Privacy, and Customer Experience; From: Confronting Security and Privacy Challenges in Digital Marketing
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Chapter 9
Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework
It describes all marketing efforts that occur on the internet/via digital channels.
Published in Chapter: Digital Marketing and Sustainability Competitive Advantage: A Conceptual Framework; From: Handbook of Research on Achieving Sustainable Development Goals With Sustainable Marketing
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Chapter 8
Analysing the Relationship Between SMME Geographic Coverage and E-Commerce Adoption
The component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services.
Published in Chapter: Analysing the Relationship Between SMME Geographic Coverage and E-Commerce Adoption; From: Perspectives on ICT4D and Socio-Economic Growth Opportunities in Developing Countries
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Chapter 11
Technology-Enabled Marketing and Supply Chain Collaboration
Deployment of digital technologies in marketing and their management is referred to as digital marketing.
Published in Chapter: Technology-Enabled Marketing and Supply Chain Collaboration; From: Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
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Chapter 3
Digital Marketing vs. Traditional Marketing: Literature Review and Practical Lessons
Is the use of digital or social channels to promote a brand or reach consumers. This kind of marketing can be executed on the internet, social media, search engines, mobile devices and other channels (AMA, 2019).
Published in Chapter: Digital Marketing vs. Traditional Marketing: Literature Review and Practical Lessons; From: Advanced Digital Marketing Strategies in a Data-Driven Era
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Chapter 14
The Role and Impact of Technology, Digitalisation, and Social Media on Consumer Experience in the Tourism and Hospitality Industry: From the View of Women Entrepreneurs
Use of digital and mobile technologies that are connected to the internet for marketing purposes which contain email, social media, and web-based applications.
Published in Chapter: The Role and Impact of Technology, Digitalisation, and Social Media on Consumer Experience in the Tourism and Hospitality Industry: From the View of Women Entrepreneurs; From: Women’s Empowerment Within the Tourism Industry
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Chapter 7
The Pandemic: Learning the Way of Continuous Communication With Customers
The sort of marketing in which a company connects with its consumers and maintains engagement via the use of digital methods and techniques in order to provide its goods and services to the market, communicate with said customers, and so on.
Published in Chapter: The Pandemic: Learning the Way of Continuous Communication With Customers; From: Frameworks for Sustainable Development Goals to Manage Economic, Social, and Environmental Shocks and Disasters
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Chapter 2
Artificial Intelligence Applied to Digital Marketing
Digital marketing is the use of electronic devices to create, accelerate and transmit value between stakeholders through digital networks and digital platforms.
Published in Chapter: Artificial Intelligence Applied to Digital Marketing; From: The Use of Artificial Intelligence in Digital Marketing: Competitive Strategies and Tactics
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Chapter 21
Changes in Tourism Sales and Marketing Post COVID-19
In an environment where screen addiction is increasing, to withdrawn multimedia, social, and network content, to increase operational efficiency and to reduce marketing costs thanks to smart technologies and automation systems, it is a type of marketing that is used mainly for Y and Z generation potential consumers and employees.
Published in Chapter: Changes in Tourism Sales and Marketing Post COVID-19; From: Handbook of Research on the Impacts and Implications of COVID-19 on the Tourism Industry
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Chapter 12
How Digitalisation Is Influencing Traditional Food Restaurants in the Management of Their Marketing Strategies
Digital marketing is the use of technologies to help marketing activities in order to improve customer knowledge by matching their needs.
Published in Chapter: How Digitalisation Is Influencing Traditional Food Restaurants in the Management of Their Marketing Strategies; From: Advanced Digital Marketing Strategies in a Data-Driven Era
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Chapter 6
Country-of-Origin Effect and Digital Marketing: Evaluating Current and Future of Marketing
A sub-type of marketing that emerges through the use and exploitation of digital tools in marketing activities.
Published in Chapter: Country-of-Origin Effect and Digital Marketing: Evaluating Current and Future of Marketing; From: Origin and Branding in International Market Entry Processes
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Chapter 17
Customer Experience Management in the Digital Marketing Era: An Omnichannel Retailing Strategy
The use of the internet, mobile devices, social media, search engines, display advertising and other electronic or digital technologies in the marketing of products and services.
Published in Chapter: Customer Experience Management in the Digital Marketing Era: An Omnichannel Retailing Strategy; From: Handbook of Research on Interdisciplinary Reflections of Contemporary Experiential Marketing Practices
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Chapter 16
Corporate Social Responsibility and Digital Marketing
Techniques and strategies focused on reaching goods and services to a target audience by using online tools based on the internet and digital devices.
Published in Chapter: Corporate Social Responsibility and Digital Marketing; From: Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
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Chapter 11
Digital Marketing and the Sustainable Performance of Small and Medium Enterprises
The utilizing of internet and other digital communication channels to promote brands to reach prospective customers This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel.
Published in Chapter: Digital Marketing and the Sustainable Performance of Small and Medium Enterprises; From: Advancing SMEs Toward E-Commerce Policies for Sustainability
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Chapter 2
The Role of Big Data in Digital Marketing
A marketing strategy that enables to reach consumers with the help of digital channels.
Published in Chapter: The Role of Big Data in Digital Marketing; From: Advanced Digital Marketing Strategies in a Data-Driven Era
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Chapter 142
Balanced Scorecard as a Tool to Evaluate Digital Marketing Activities
All kinds of marketing tasks done with the help or involvement of anything or everything of the hardware or software related to or used in the extended field or realm of information technology, to supplement the traditional marketing, or to do it absolutely newly and separately.
Published in Chapter: Balanced Scorecard as a Tool to Evaluate Digital Marketing Activities; From: Encyclopedia of Data Science and Machine Learning
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Chapter 7
Digital Marketing Through a Diversity, Equity, and Inclusion Lens: Embracing a New Paradigm for Success
Digital marketing refers to the promotion of brands using various online and digital communication channels to reach out to potential customers.
Published in Chapter: Digital Marketing Through a Diversity, Equity, and Inclusion Lens: Embracing a New Paradigm for Success; From: Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs
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Chapter 1
New Media Channels in Corporate Communication and Interaction With the New Consumer: Digital Marketing
It refers to the preparation and presentation of all marketing activities that businesses carry out, such as communicating with consumers, conveying messages to them, informing and persuading them.
Published in Chapter: New Media Channels in Corporate Communication and Interaction With the New Consumer: Digital Marketing; From: Innovative Perspectives on Corporate Communication in the Global World
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Chapter 3
Reputation Management and a Corporate Identity: Transition to Digital Platforms
A general term used to refer to the targeted and interactive marketing of goods and services to attract potential customers and retain them as consumers by using digital technologies. The main advantage is the measurability of its results.
Published in Chapter: Reputation Management and a Corporate Identity: Transition to Digital Platforms; From: Challenges and Opportunities of Corporate Governance Transformation in the Digital Era
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Chapter 22
The Management of Social Media and the Relationship With the Client From the Perspective of the Managers of Small Hotels in a City in Brazil
It’s the use of the internet, mobile devices, social media, search engines to promoting and selling products and services by leveraging online marketing tactics. It’s a way to connect with and influence the company potential customers.
Published in Chapter: The Management of Social Media and the Relationship With the Client From the Perspective of the Managers of Small Hotels in a City in Brazil; From: Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
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Chapter 7
Digital Marketing and Digital Retail Strategies in the Luxury Sector: Critical Factors and Opportunities
Refers to all those brand promoting activities and feature a powerful tool for building, consolidating, and maintaining brand awareness through one or more digital channels.
Published in Chapter: Digital Marketing and Digital Retail Strategies in the Luxury Sector: Critical Factors and Opportunities; From: Handbook of Research on IoT, Digital Transformation, and the Future of Global Marketing
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Chapter 11
Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria
The process of using one or multiple forms of digital platforms to market products, services or brands. This process extends beyond Internet marketing to include other forms of technology-driven marketing notably mobile telephony, social media, the electronic billboard and any other display advertising among others.
Published in Chapter: Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria; From: Breaking Down Language and Cultural Barriers Through Contemporary Global Marketing Strategies
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Chapter 5
Advertisement Practices in Bangladesh: Agency Perspectives
It is a marketing channel that uses online and digital media for advertisement.
Published in Chapter: Advertisement Practices in Bangladesh: Agency Perspectives; From: Handbook of Research on New Media Applications in Public Relations and Advertising
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Chapter 4
Sustainable Digital Marketing: Proposal for a Renewed Concept
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Chapter 3
Challenges and Opportunities From COVID-19 vis-à-vis Informal Cross-Border Women Entrepreneurs Scenario in Zimbabwe
It is a process of promoting and selling products and services through the utilization of online-based digital tools and technologies like mobile phones, social media platforms, emails, and desktop computers.
Published in Chapter: Challenges and Opportunities From COVID-19 vis-à-vis Informal Cross-Border Women Entrepreneurs Scenario in Zimbabwe; From: Handbook of Research on Sustaining SMEs and Entrepreneurial Innovation in the Post-COVID-19 Era
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Chapter 2
Telenutrition: The Fine Line Between Nutritional Coaching and an Effective Professional Practice
It is the application of marketing strategies and techniques carried out through digital media.
Published in Chapter: Telenutrition: The Fine Line Between Nutritional Coaching and an Effective Professional Practice; From: Advancing Health Education With Telemedicine
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Chapter 17
Louis Vuitton: Using Digital Presence for Brand Repositioning and CRM
Digital Marketing refers to the use of any form of Digital or Electronic media for facilitating the process of Marketing.
Published in Chapter: Louis Vuitton: Using Digital Presence for Brand Repositioning and CRM; From: Handbook of Research on Effective Marketing in Contemporary Globalism
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Chapter 17
Leading Innovation to Endure COVID-19
The use of the internet, social media and other electronic-based technologies to promote a brand or reach out to potential customers across the globe.
Published in Chapter: Leading Innovation to Endure COVID-19; From: Handbook of Research on Strategies and Interventions to Mitigate COVID-19 Impact on SMEs
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Chapter 10
Digital Detox, Trends, and Segmentation in Tourism
Is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter: Digital Detox, Trends, and Segmentation in Tourism; From: ICT as Innovator Between Tourism and Culture
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Chapter 3
Brand Attachment and Agile Marketing: Responses to the (Post-)Pandemic Context in the Sports Fashion Context
Is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter: Brand Attachment and Agile Marketing: Responses to the (Post-)Pandemic Context in the Sports Fashion Context; From: Promoting Organizational Performance Through 5G and Agile Marketing
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Chapter 15
Google Trends Metadata as a Revenue Indicator for Digital Marketing Activities in Spanish Businesses
Refers to the use of digital technologies to create an integrated, directed and measurable communication to attain and secure customers while building deeper relationships.
Published in Chapter: Google Trends Metadata as a Revenue Indicator for Digital Marketing Activities in Spanish Businesses; From: Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics
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Chapter 9
Marketing Ethics: Digital Transformation and Privacy Ethics
It is all of the marketing activities carried out with technological devices for the promotion, awareness and sales of products/services.
Published in Chapter: Marketing Ethics: Digital Transformation and Privacy Ethics; From: Multidisciplinary Approaches to Ethics in the Digital Era
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Chapter 12
Internet Marketing: Factor of Improving SME Business in Serbia
Is a way of advertising in which digital media are used to promote products or services on the market.
Published in Chapter: Internet Marketing: Factor of Improving SME Business in Serbia; From: Navigating Digital Communication and Challenges for Organizations
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Chapter 7
Digital Marketing in Tourism Services in India
It refers to the practice of marketers promoting goods or services in the market through the use of electronic media with the primary goal of attracting customers and enabling them to interact with the brand.
Published in Chapter: Digital Marketing in Tourism Services in India; From: Perspectives on the Transition Toward Green and Climate Neutral Economies in Asia
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Chapter 13
Transcreation in Digital Tourism Information: An Inclusive Language Approach
It involves the use of the Internet and ICTs technologies on the part on the companies to reach customers.
Published in Chapter: Transcreation in Digital Tourism Information: An Inclusive Language Approach; From: Promoting Social and Cultural Equity in the Tourism Sector
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Chapter 8
Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry
Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter: Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry; From: Building Consumer-Brand Relationship in Luxury Brand Management
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Chapter 21
Understanding the Role of Social Networks in Consumer Behavior in Tourism: A Business Approach
Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
Published in Chapter: Understanding the Role of Social Networks in Consumer Behavior in Tourism: A Business Approach; From: Handbook of Research on Social Media Applications for the Tourism and Hospitality Sector
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Chapter 5
Social Enterprise Digital Marketing
The use of technology as a means of advertising, promoting, or building an awareness.
Published in Chapter: Social Enterprise Digital Marketing; From: Strategic Marketing for Social Enterprises in Developing Nations
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Chapter 7
Transformation of Marketing With Technology: Case Approach for Artificial Intelligence
The concept of marketing which uses digital channels and tools for managing marketing activities.
Published in Chapter: Transformation of Marketing With Technology: Case Approach for Artificial Intelligence; From: Handbook of Research on Strategic Fit and Design in Business Ecosystems
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Chapter 2
Digital Transformation: Influence on Business Performance in Competitive Milieu
It refers to the act of promoting and selling products/services by leveraging online promotional strategies such as social media marketing, search marketing, and email marketing.
Published in Chapter: Digital Transformation: Influence on Business Performance in Competitive Milieu; From: Managerial Issues in Digital Transformation of Global Modern Corporations
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Chapter 2
Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation
Digital Marketing is any and all marketing that rely on electronic devices, and in extension, the internet. It’s the group of activities that a company (or individual) performs online to attract new business opportunities, create relationships, and develop a brand identity.
Published in Chapter: Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation; From: Confronting Security and Privacy Challenges in Digital Marketing
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