What is Digital Marketing

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Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: Sexism and Advertising in the Global World: A Theoretical Perspective

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Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: E-Commerce: Issues, Opportunities, Challenges, and Trends

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Main communication, commercial and sales strategies promoted on the Internet. Learn more in: Adapting Digital Strategies to a New Era: A Delphi-Based Analysis in the Fashion Industry

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Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: Accessible Tourism and Digital Platforms: A Study Applied to the City of Viana do Castelo

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Marketing products and services with the use of internet, mobile phones, and social media are termed as digital marketing. Learn more in: Understanding Generational Impact on Online Business: The Virtual Communities and Social Collaborations Scenario

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Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising,and any other digital medium. Digital marketing channels are systems based on the internet that can create, accelerate, and transmit product value from producer to the terminal consumer by digital networks. Learn more in: Online Purchase and Advertising in Latin America: A Consumer Comparison Among Mexico and Colombia

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A process of achieving marketing objectives through applying digital media, data, and technology; such as using email lists, telemarketing, digital television, online chats, informational websites, AdWords, searches, and social media, etc. Learn more in: Transformative Power of Smart Technologies Enabled by Advances in AI: Changing Landscape for Digital Marketing

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Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services Learn more in: Smart Technology For Addressing Pandemic Disruption: Impact of Social Media Influencers on Brand Awareness During the Pandemic

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It refers to any web-based marketing practices or resources. Learn more in: The Effects of Real-Time Content Marketing on Consumer Emotions and Behaviors: An Analysis on COVID-19 Pandemic Period

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Using digital technologies for marketing strategies and actions. Learn more in: E-Trading Decision Making: An Integrated Digital Marketing Approach With Theory and Cases

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Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: Digital Communication in Museums and Museological Spaces: Diagnosis of Baixo Alentejo, Portugal

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Digital marketing is defined as the strategies that are carried out on the internet to promote and manage marketing strategies in digital ecosystems. Learn more in: The Digital Tourism Business: A Systematic Review of Essential Digital Marketing Strategies and Trends

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It is the marketing process conducted by a corporation in digital media. Learn more in: Analysis of the Vision and Mission Statements in the Websites: A Research on Five-Star Hotels in Istanbul, Ankara, and Izmir

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It involves the use of the Internet and ICTs technologies on the part on the companies to reach customers. Learn more in: Websites, Social Networks, and Corporate Translation: An Overview of Southern Spanish Companies in the Dentistry Sector

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Marketing communication activities that include de use of electronic devices to interact with the target audience, such as websites, digital social networks, search engines, etc. Learn more in: Digitalization and Small Retailers: New Opportunities – Case Study: Livramento Municipal Market

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Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: Virtual Tourism and Challenges in a Post-Pandemic Context

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The adaptation of marketing to the online media, namely the internet. It includes online advertising, social media marketing, e-marketing planning, among others. Also referred to as online marketing and internet marketing by some authors. Learn more in: How Do Entrepreneurs See Digital Marketing?: Evidence From Portugal

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Digital marketing is defined as achieving marketing goals using digital technologies and media. For example, using desktop computers, mobile phones, and other digital media and platforms to promote products and services. Learn more in: Digital Marketing in the Globalization Process: Examples From Real-Time Marketing

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The applications of marketing activities which use digital technologies. Learn more in: Marketing Management in Digital Marketing and Consumer Behaviour Context

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Promotion of one's activities through the use of the web and any other digital tool. Learn more in: The Role of Museums in the Development of Sustainable Tourism in Calabria Between Infrastructural Deficiencies and New Communication Technologies: Focus on the Amarelli Company Museum and on the MuSaBa Museum Park

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Strategy developed and implemented by companies using the Internet as a marketing tool with the aim to expand markets, to promote products (goods and services), and assisting in the development of a better segmentation of consumer market. Learn more in: Digital Marketing Strategies for Accessible Tourism

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Is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: The Role of Digital Marketing and Online Relationship Quality in Social Tourism: A Tourism for All Case Study

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The electronic techniques which are used by marketers to reach to their customers and to sell their products and services. Learn more in: Advergames and Children

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Digital technology-based marketing by which brands use to create greater interaction with customers and to visualize the desirable image in their hearts and minds. Learn more in: Building the Friendly Airline Brand: Hospitable Cabin Crew for Digital Marketing Activities

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The digitalization of communication channels and media will impact a substantial change in the direction for communication and interactions, and the consumer behaviour and the development of technologies is the main elements of developmental direction in marketing strategy in the digital era. Learn more in: Millennials vs. Cyborgs and Blockchain Role in Trust and Privacy

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A company's overall activities through internet technologies to reach marketing objectives and create value for consumers and society. Learn more in: The Features of New Communication Channels and Digital Marketing

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The adaptation of marketing management and strategy to the digital touchpoints, comprising a particular set of tools and strategies (e.g., social media, e-mail, interactive advertising, websites, search engine optimization, digital marketing planning) in accordance to customers’ needs, preferences and digital behaviors. Learn more in: The Role of Websites in Business Internationalization: A Closer Look at Objectives and Strategies

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Any type of marketing that makes use of electronic devices that may be utilized by marketing professionals to provide promotional messaging and track its effectiveness throughout the consumer journey. Learn more in: Digital Evolution in Brand Communication

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The component of marketing that utilizes internet and online based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. Learn more in: Analysing the Relationship Between SMME Geographic Coverage and E-Commerce Adoption

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Deployment of digital technologies in marketing and their management is referred to as digital marketing. Learn more in: Technology-Enabled Marketing and Supply Chain Collaboration

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Is the use of digital or social channels to promote a brand or reach consumers. This kind of marketing can be executed on the internet, social media, search engines, mobile devices and other channels (AMA, 2019). Learn more in: Digital Marketing vs. Traditional Marketing: Literature Review and Practical Lessons

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The sort of marketing in which a company connects with its consumers and maintains engagement via the use of digital methods and techniques in order to provide its goods and services to the market, communicate with said customers, and so on. Learn more in: The Pandemic: Learning the Way of Continuous Communication With Customers

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In an environment where screen addiction is increasing, to withdrawn multimedia, social, and network content, to increase operational efficiency and to reduce marketing costs thanks to smart technologies and automation systems, it is a type of marketing that is used mainly for Y and Z generation potential consumers and employees. Learn more in: Changes in Tourism Sales and Marketing Post COVID-19

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Digital marketing is the use of technologies to help marketing activities in order to improve customer knowledge by matching their needs. Learn more in: How Digitalisation Is Influencing Traditional Food Restaurants in the Management of Their Marketing Strategies

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The use of the internet, mobile devices, social media, search engines, display advertising and other electronic or digital technologies in the marketing of products and services. Learn more in: Customer Experience Management in the Digital Marketing Era: An Omnichannel Retailing Strategy

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Techniques and strategies focused on reaching goods and services to a target audience by using online tools based on the internet and digital devices. Learn more in: Corporate Social Responsibility and Digital Marketing

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The utilizing of internet and other digital communication channels to promote brands to reach prospective customers This comprises text and multimedia messages as well as email, social media, and web-based advertising as a marketing channel. Learn more in: Digital Marketing and the Sustainable Performance of Small and Medium Enterprises

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A marketing strategy that enables to reach consumers with the help of digital channels. Learn more in: The Role of Big Data in Digital Marketing

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All kinds of marketing tasks done with the help or involvement of anything or everything of the hardware or software related to or used in the extended field or realm of information technology, to supplement the traditional marketing, or to do it absolutely newly and separately. Learn more in: Balanced Scorecard as a Tool to Evaluate Digital Marketing Activities

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It refers to the preparation and presentation of all marketing activities that businesses carry out, such as communicating with consumers, conveying messages to them, informing and persuading them. Learn more in: New Media Channels in Corporate Communication and Interaction With the New Consumer: Digital Marketing

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A general term used to refer to the targeted and interactive marketing of goods and services to attract potential customers and retain them as consumers by using digital technologies. The main advantage is the measurability of its results. Learn more in: Reputation Management and a Corporate Identity: Transition to Digital Platforms

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It’s the use of the internet, mobile devices, social media, search engines to promoting and selling products and services by leveraging online marketing tactics. It’s a way to connect with and influence the company potential customers. Learn more in: The Management of Social Media and the Relationship With the Client From the Perspective of the Managers of Small Hotels in a City in Brazil

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Refers to all those brand promoting activities and feature a powerful tool for building, consolidating, and maintaining brand awareness through one or more digital channels. Learn more in: Digital Marketing and Digital Retail Strategies in the Luxury Sector: Critical Factors and Opportunities

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The process of using one or multiple forms of digital platforms to market products, services or brands. This process extends beyond Internet marketing to include other forms of technology-driven marketing notably mobile telephony, social media, the electronic billboard and any other display advertising among others. Learn more in: Multilingualism as International Marketing Strategy: A Linguistic Study of Product Packaging in Nigeria

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It is a marketing channel that uses online and digital media for advertisement. Learn more in: Advertisement Practices in Bangladesh: Agency Perspectives

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Marketing actions developed in digital media. Learn more in: Sustainable Digital Marketing: Proposal for a Renewed Concept

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It is a process of promoting and selling products and services through the utilization of online-based digital tools and technologies like mobile phones, social media platforms, emails, and desktop computers. Learn more in: Challenges and Opportunities From COVID-19 vis-à-vis Informal Cross-Border Women Entrepreneurs Scenario in Zimbabwe

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It is the application of marketing strategies and techniques carried out through digital media. Learn more in: Telenutrition: The Fine Line Between Nutritional Coaching and an Effective Professional Practice

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Digital Marketing refers to the use of any form of Digital or Electronic media for facilitating the process of Marketing. Learn more in: Louis Vuitton: Using Digital Presence for Brand Repositioning and CRM

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The use of the internet, social media and other electronic-based technologies to promote a brand or reach out to potential customers across the globe. Learn more in: Leading Innovation to Endure COVID-19

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Is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: Digital Detox, Trends, and Segmentation in Tourism

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Is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: Brand Attachment and Agile Marketing: Responses to the (Post-)Pandemic Context in the Sports Fashion Context

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Refers to the use of digital technologies to create an integrated, directed and measurable communication to attain and secure customers while building deeper relationships. Learn more in: Google Trends Metadata as a Revenue Indicator for Digital Marketing Activities in Spanish Businesses

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It is all of the marketing activities carried out with technological devices for the promotion, awareness and sales of products/services. Learn more in: Marketing Ethics: Digital Transformation and Privacy Ethics

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Is a way of advertising in which digital media are used to promote products or services on the market. Learn more in: Internet Marketing: Factor of Improving SME Business in Serbia

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It involves the use of the Internet and ICTs technologies on the part on the companies to reach customers. Learn more in: Transcreation in Digital Tourism Information: An Inclusive Language Approach

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Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: Consumer-Brand Relationship and Use of the Website in Virtual Communication in the Luxury Furniture Industry

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Is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. Learn more in: Understanding the Role of Social Networks in Consumer Behavior in Tourism: A Business Approach

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The use of technology as a means of advertising, promoting, or building an awareness. Learn more in: Social Enterprise Digital Marketing

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The concept of marketing which uses digital channels and tools for managing marketing activities. Learn more in: Transformation of Marketing With Technology: Case Approach for Artificial Intelligence

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It refers to the act of promoting and selling products/services by leveraging online promotional strategies such as social media marketing, search marketing, and email marketing. Learn more in: Digital Transformation: Influence on Business Performance in Competitive Milieu