What is Digital PR

New developments and changes in Internet technology have also changed communication techniques. New communication technologies with interactive features have a user-based content control feature. It also offers new possibilities to share content more easily. New communication technologies have changed the communication techniques. In this direction, new communication techniques come to the forefront with the features of up-to-date, multi-use, sharing and digital storytelling. In this direction, online image management has become a necessity with new communication technologies. The effect of electronic word-of-mouth communication is increasing rapidly. However, the importance of the crisis control plan and online image management has also increased. Online image management has become one of the most important components in new communication techniques. New digital communication platforms have increased consumer interaction with the brand. In this respect, transparency is the most important feature of new communication techniques.