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What is Disability Management

Handbook of Research on Management of Cultural Products: E-Relationship Marketing and Accessibility Perspectives
Facilitates the inclusion of people with disabilities in the production system, by considering diversity as an opportunity: it improves the overall productivity, thanks to the climate of greater tolerance and the enhancement of the company’s image stabilizing relationships with all stakeholders. People with disabilities are potential market opportunity also for companies that have appropriate disability marketing strategies characterized by specific variables. It is certainly an example to be imitated everywhere providing evidence that the cultural proposal of disability management is not abstract, but it can actually be transformed into productive initiatives in any area provided that culture and minimum availability of surrounding contexts are specific characteristics .
Published in Chapter:
The Disability Marketing and the Cultural “Product”: Italian Experience and Propositions for International Contexts
Guido Migliaccio (University of Sannio, Italy)
DOI: 10.4018/978-1-4666-5007-7.ch016
Abstract
Differences among people have to be considered as an opportunity, even in the field of economy. This would contribute to socially and professionally enhance the condition of people with disabilities. Due to an increase in life expectancy and medical advances, there are currently many people with disabilities. Disability creates significant burdens for public expenditure and for private enterprises including people with disabilities in their staff. Disability management facilitates the inclusion of people with disabilities in the production system, by considering diversity as an opportunity. There have been significant initiatives from museums and other cultural institutions, as well as publishing houses. Studies on this subject should therefore multiply in order to encourage the development of specific opportunity/cost measurement standards regarding the inclusion of disabled people in working processes and investments on products that, planned for all, favor disabled and non-disabled. In this new context, the education and culture of people with disabilities play a crucial role. In this chapter, the author focuses on the Italian experience which is assumed to be useful in broader contexts.
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