What is Diversified Online Visitations

The amount and range of information on the Internet is growing at a rapid pace. Cisco systems report (2008) expects Internet traffic growth to be spurred by video, social networking and collaboration applications collectively referred to as Web 2.0 technologies. The Cisco systems report (2008) forecasts that “global Internet Protocol (IP) traffic will increase by a factor of six from 2007 to 2012, reaching 44 exabytes per month in 2012, compared to fewer than 7 exabytes per month in 2007.” ComScore report (2009) estimates that the total global Internet audience has surpassed 1 billion visitors in December 2008. Magid Abraham, CEO of ComScore Inc., says “Surpassing one billion global users is a significant landmark in the history of the Internet. It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries.” The increase in Internet traffic is aided because making information available online is becoming relatively inexpensive, and as more people have Internet access demand for information increases. The trend of increasing Internet traffic is likely to continue (Datta et al. 2003, Cisco systems report 2008).