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What is Double Jeopardy Pattern

Chapter 160
Encyclopedia of E-Commerce Development, Implementation, and Management
A simple ‘rule’, which asserts that brand loyalty is a direct function of market share. It is assumed that marketing inputs such as promotion, advertising, and price only have an indirect influence through sales and market share.
Published in Chapter:
Double Jeopardy Phenomenon in Consumer Magazine Websites
Anssi Tarkiainen (Lappeenranta University of Technology, Finland), Hanna-Kaisa Ellonen (Lappeenranta University of Technology, Finland), Mart Ots (Jönköping International Business School, Sweden), and Lara Stocchi (Flinders University, Australia)
Copyright: © 2016 |Pages: 11
DOI: 10.4018/978-1-4666-9787-4.ch160
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