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What is Dress

Adoption and Implementation of AI in Customer Relationship Management
According to Tortora (2015) AU15: The in-text citation "Tortora (2015)" is not in the reference list. Please correct the citation, add the reference to the list, or delete the citation. , dress is first and foremost an element of culture whose visibility makes it immediately perceptible, even to the most inattentive observer; it is the identity card of the wearer since it carries a social message, signals a status, and signifies particular activities and specializations.
Published in Chapter:
AI and Customer Experience in the Fashion Industry
Jasmandeep Kaur (Ideal Institute of Management and Technology, Delhi, India), Surabhi Singh (IMS Ghaziabad, India), and Ramanjeet Singh (Amity University, Noida, India)
DOI: 10.4018/978-1-7998-7959-6.ch008
This chapter portrays artificial intelligence with the improvement of customer experience on online and offline fashion purchases. The presence of AI in the retail business is turning into a vital part of the customer experience. AI attempts to disclose approaches to interpret with the end goal for organizations to make a genuine use out of them, either online or offline. Thus, with this research, the authors additionally give knowledge on how this experience of AI could be improved in later fashion purchases and how it will undoubtedly be part of the everyday customer experience.
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