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What is Dual Channel Assumption

Encyclopedia of Information Science and Technology, Third Edition
Individuals extract information from the environment via a verbal (auditory) and visual (pictorial) channel.
Published in Chapter:
The Decision Maker's Cognitive Load
Lehan Stemmet (Faculty of Business and Information Technology, Manukau Institute of Technology, New Zealand) and M. Daud Ahmed (Faculty of Business and Information Technology, Manukau Institute of Technology, New Zealand)
DOI: 10.4018/978-1-4666-5888-2.ch635
Abstract
The development of innovative technologies has reduced manual and labour intensive operations, however, in many instances this has simultaneously increased the cognitive load placed on decision makers due to the collection of large amounts of heterogeneous data used for decision-making. The cognitive framework and limitations of the human mind has been researched extensively, but the application of this knowledge within the business context has not received a lot of attention. This article reviews cognitive load, memory, the effects of information overload and pressure on psychological and physical health, and subsequent impact on the decision-making ability. By combining various schools of thought, a Task-Information-Cognitive Load (TICL) framework is proposed to combat the effects of cognitive load. It then explored how the TICL framework can be aligned with the theories and practices of information systems (IS) and decision support systems (DSS) for the development of a Knowledge Management System (KMS) that helps to reduce the decision makers' cognitive load.
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