Selling goods and services over the Internet.
Published in Chapter:
Incorporating Knowledge Management into E-Commerce Applications
Sandra Moffett (University of Ulster, UK), Martin Doherty (University of Ulster, UK), and Rodney McAdam (University of Ulster, UK)
Copyright: © 2010
|Pages: 8
DOI: 10.4018/978-1-61520-611-7.ch098
Abstract
Knowledge Management (KM) is the process of critically managing knowledge to meet existing needs, identify and exploit existing and acquired knowledge assets and develop new opportunities (Quintas et al, 1997). With the emergence of knowledge-intensive industries, where organisations rely on knowledge of their staff for competitive advantage (Lustri et al., 2007), KM has become key for business success (Mu-jung et al., 2007). KM is now an integral business function (Zhou and Fink, 2003) in both traditional and internet-based businesses (Borges Tiago et al., 2007) to the extent that KM is now viewed essential for profit (Yang, 2008). It is widely acknowledged today that new technologies, in particular access to the Internet, tend to modify communication between stakeholders in the business world, such as relationships between the organisation and its clients, the internal functioning of the organisation, including enterprise-employee relationships and the relationship of the organisation with partners and suppliers. This integration to improve the functioning of the organisation to create value for all parties involved is referred to as Electronic Commerce (e-commerce, EC) (Turban et al, 2006).