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What is E-Mail Marketing

Confronting Security and Privacy Challenges in Digital Marketing
E-mail marketing is a powerful marketing channel, a form of direct marketing as well as digital marketing, that uses email to promote your business’s products or services. It can help make your customers aware of your latest items or offers by integrating it into your marketing automation efforts.
Published in Chapter:
Marketing Business Processes in a Multinational Organization: A Case Study of an Information System Implementation
Nuno Valente (Instituto Universitário de Lisboa (ISCTE-IUL), Portugal) and Bráulio Alturas (Instituto Universitário de Lisboa (ISCTE-IUL), ISTAR-Iscte, Portugal)
Copyright: © 2023 |Pages: 22
DOI: 10.4018/978-1-6684-8958-1.ch002
Abstract
Marketing information systems, scale, scope, and functionalities have grown due to the substantial rise of new technologies such as the internet, mobile devices, and social media. This chapter aims to analyse the impact of implementing a marketing information system to manage marketing business processes in a multinational organization. Interviews were carried out with organizations using the same marketing information system. The interview structure and its questions were based on the information system's evaluation model, which is extensively used in this area of research. The results obtained were relevant not only from a benefits analysis perspective, but also from a system quality perspective, information quality and service quality matter.
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More Results
New Media Channels in Corporate Communication and Interaction With the New Consumer: Digital Marketing
E-mail marketing, which develops with Web 2.0, is a new generation marketing method that is used as a direct marketing tool to deliver the marketing messages of electronic mail to a certain audience and constitutes a sub-category of digital marketing.
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Digital Evolution in Brand Communication
The use of email to sell items or services while also building relationships with potential customers or clients.
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MSME Owner/Manager Perceptions Towards the Adoption of E-Marketing Activities in India
A format of an e-mail-based marketing activity in which advertisements, promotional and marketing activities are conducted through sending E-mails to a targeted list of recipients.
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