The entities and processes enabling buying and selling of products or services over electronic systems, such as the Internet and other computer networks.
Published in Chapter:
Towards Efficient Trust Aware E-Marketplace Frameworks
Malamati Louta (Harokopio University of Athens, Greece) and Angelos Michalas (Technological Educational Institute of Western Macedonia, Greece)
Copyright: © 2010
|Pages: 11
DOI: 10.4018/978-1-61520-611-7.ch027
Abstract
In the liberalized and deregulated e-marketplace some key factors for service providers’ success are the following. First, the efficiency with which services will be developed. Second, the quality level, in relation with the corresponding cost, of new services. Third, service providers’ reliability with respect to service provisioning. Fourth, the efficiency with which the services will be operated (controlled, maintained, administered, etc.). The aim of this paper is, in accordance with efficient service operation objectives, to propose enhancements to the sophistication of the negotiation functionality that can be offered by e-commerce systems in open competitive communications environments. In the highly competitive and dynamic emarketplaces, Service/Product Requestors (SPRs) should be provided with mechanisms that enable them to find and associate with the most appropriate Service/Product Providers (SPPs), i.e., those offering the desirable quality of service / product at a certain time period, in a cost efficient manner. Such mechanisms may entail a wide variety of negotiation mechanisms, including auctions, bilateral (1 to 1) and/or multilateral (M to N) negotiation models and strategies, as well as posted offer schemes (i.e., a nonnegotiable, take-it-or-leave-it offer) in order to establish the ‘best’ possible contract terms and conditions with respect to service / product access and provision.