What is Systematic Review

The present chapter aims to map the extant literature on the consequential role of human emotions in car driving experience and purchase decision making. To this end, bibliometric analysis of 274 Scopus-indexed documents published between 1981-2023 shows that the United States share of the published documents is the highest among all the contributing countries. In addition, the journals Accident Analysis and Prevention and Transportation research Part F: Traffic Psychology and Behavior, are two major publishers of the pertinent articles. Although few substantial contributions are noticeable from “marketing” related journals, one paper published in the Journal of Marketing has received the highest number of citations. The findings also reveal that virtually all the three components of emotion, i.e., experiential, physiological, and behavioral, though with different levels of strength, have been addressed by the existing literature. Still, lack of significant dedication by marketing scholars calls for further investigation.