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What is E-Personalization

Chapter 150
Encyclopedia of E-Commerce Development, Implementation, and Management
This term basically can be defined as the customization via electronic means to increase customers’ satisfaction on the purchase of goods and services. It is the general process of tailoring consumers’ preferences via large data collection to match individual needs to their purchasing characteristics.
Published in Chapter:
Social Media and E-Personalization as Essential Business Tools: A Case Study
Amber A. Smith-Ditizio (Texas Women's University, USA)
Copyright: © 2016 |Pages: 13
DOI: 10.4018/978-1-4666-9787-4.ch150
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