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What is E-retailing

Chapter 9
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
E-retailing or electronic retailing is processed when people sell or buy goods through electronic media, normally via the internet.
Published in Chapter:
Exploring the Role of Flow in Augmented Reality for Mobile Retailing: Implications for Practice and Research
Shuo-Yun Yang (University of Southampton, UK), Vanissa Wanick (University of Southampton, UK), Eirini Bazaki (University of Southampton, UK), and YuanYuan Yin (University of Southampton, UK)
Copyright: © 2022 |Pages: 22
DOI: 10.4018/978-1-7998-9179-6.ch009
Abstract
Augmented reality (AR) try-on services have been proven to enhance customer engagement and purchase intentions by enabling users to experience the sense of flow. While few studies focused on the design principles of mobile AR services, little has been done regarding the role of flow in consumer experience whilst interacting with try-on services. This chapter reviews the current design principles of mobile AR and examines its influence in consumer flow state. Through a task-based semi-structured interview with consumers (n=9), it was possible to observe that all participants did not enter the flow state due to lack of perceived control and familiarity with the technology. Finally, this chapter provides recommendations for enhancing the flow experience of mobile AR try-on services. It is expected that this chapter might be of interest to retailers and researchers willing to explore mobile AR effectiveness through try-on-services such as the virtual fitting room (VFR).
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 8
E-Retailing Practices in Mobile Marketing: The Case of Getir Application
Nowadays, with the concept of retailing what comes to our minds is the grocery stores, supermarkets, chain stores, shopping centers and so on. Together with the rapid development of the digital world, retailing carried on via Internet is also evolving and transforming. With the penetration of Internet usage, mobile applications spread among consumers have brought retailing to a different point. Today, thanks to electronic retailing, consumers can order and receive the products whenever and wherever they want.
Published in Chapter: E-Retailing Practices in Mobile Marketing: The Case of Getir Application; From: Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage
Full Text Chapter Download: US $37.50 Add to Cart
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