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What is E-University

Chapter 1
Improving University Reputation Through Academic Digital Branding
Indicates all the features, environments, and digital spaces that the university possesses.
Published in Chapter:
Introduction: Academic E-Branding for Improving University Reputation
Ariana Daniela Del Pino (Escuela Superior Politécnica del Litoral, Ecuador), Maria Nuria Lloret Romero (Polytechnic University of Valencia, Spain), and Freddy Ronald Veloz de la Torre (Escuela Superior Politécnica del Litoral, Ecuador)
Copyright: © 2021 |Pages: 12
DOI: 10.4018/978-1-7998-4930-8.ch001
Abstract
University digital branding is a set of strategies that have the objective of positively influencing the reputation of universities, tending to improve institutional visibility and the growth of digital environments, designed as resources for members of the university community from the perspective of its use as spaces for academic research and socialization. The internet offers an almost unlimited amount of options for learning and sharing, and through this analysis, several opportunities for improvement will be identified that, with the application of appropriate and timely actions, can be used to increase visibility online.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 73
The Evolution of Virtual Universities
A university that operates solely by electronic means using the Internet and e-mail.
Published in Chapter: The Evolution of Virtual Universities; From: Encyclopedia of Networked and Virtual Organizations
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