What is ECB

Public diplomacy has gained a significant position in global politics as the central source of soft power. The EU's public diplomacy has been pioneering and justifying its supranational identity within Europe and outside of the EU's boundary as well. The time of the 2007 recession and the refugee crisis are core issues where the EU is struggling to make itself a supranational identity and global player. This chapter is trying to discuss how the EU's public diplomacy achieved positive outcomes after the recurring shocks and how the post-pandemic EU continues to focus on strengthening its inter-continental connectivity towards the Indo-Pacific, Africa, Australia, the Caribbean, Latin America, and other regions of the world. This research explains how the EU's public diplomacy works to accelerate its geopolitical agenda across the world.