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What is Economic Peace Transformation

Chapter 2
Marketing Peace for Social Transformation and Global Prosperity
In cross-border conflict zones (e.g., in Kashmir) is possible by rejuvenating the moribund economies through long-term economic transformation programs implemented by the government through bilateral public-private partnerships for sustainable peace in Kashmir between the two countries.
Published in Chapter:
Promoting Kashmir as an Abode of Peace Tourism Destination by India and Pakistan
Anita Medhekar (Central Queensland University, Australia) and Farooq Haq (Canadian University Dubai, UAE)
Copyright: © 2019 |Pages: 28
DOI: 10.4018/978-1-5225-7464-4.ch002
Abstract
The aim of this chapter is to propose peace as a value education. It identifies challenges and opportunities for building peace infrastructure and marketing Kashmir as a peace-brand tourism destination for peaceful coexistence. It contributes to the theory of tourism and peace studies with 18 dimensions for promoting peace, with an objective of disarmament for economic development, social transformation, and prosperity of millions in India and Pakistan.
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