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What is Economics of Trust

Chapter 23
Encyclopedia of Information Science and Technology, Fourth Edition
Humans rely on their subjective values of certainty and confidence risking dependence on another party to provide goods, services or timely and relevant information in cyberspace transactions.
Published in Chapter:
Trust and Decision Making in Turing's Imitation Game
Huma Shah (Cogent Computing, Futures Institute, Innovation Village, Coventry University, UK) and Kevin Warwick (Coventry University, UK)
Copyright: © 2018 |Pages: 14
DOI: 10.4018/978-1-5225-2255-3.ch023
Abstract
Trust is an expected certainty in order to transact confidently. However, how accurate is our decision-making in human-machine interaction? In this chapter we present evidence from experimental conditions in which human interrogators used their judgement of what constitutes a satisfactory response trusting a hidden interlocutor was human when it was actually a machine. A simultaneous comparison Turing test is presented with conversation between a human judge and two hidden entities during Turing100 at Bletchley Park, UK. Results of post-test conversational analysis by the audience at Turing Education Day show more than 30% made the same identification errors as the Turing test judge. Trust is found to be misplaced in subjective certainty that could lead to susceptibility to deception in cyberspace.
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