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What is Effective Collaboration

Impact of ICTs on Event Management and Marketing
Positive communication exchanges and working patterns between multiple stakeholders resulting in processes and outcomes of greater value than the efforts of stakeholders working individually. Characterised by open communication channels, limited tensions and mistakes, and maximisation of return on investment.
Published in Chapter:
Virtual Reality for Better Event Planning and Management
Alana Thomson (Federation University, Australia), Ingrid Proud (Better Events – Virtual and Augmented Reality, Australia), Andrew L. J. Goldston (Real Serious Games, Australia), and Rebecca Dodds-Gorman (Griffith University, Australia)
Copyright: © 2021 |Pages: 22
DOI: 10.4018/978-1-7998-4954-4.ch011
Abstract
Digital technologies, such as virtual reality (VR), will have an increasing influence on the way events are experienced and managed. To date, scholarship has focused predominantly on the possibilities that VR presents for event experiences by event attendees, and there has been limited consideration of the application of VR for event planning and management. In this chapter, the authors provide a brief overview of the growth and application of virtual reality technology in events. A case study of a private sector start-up in the Australian setting is examined with a focus on VR technologies, it is developing as an aid in event planning and logistics. Key opportunities and challenges of VR pertinent to event planning and management are identified, and the authors suggest a number of implications for industry practice and event education, alongside avenues for future research to support the development of VR in event management and education.
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