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What is Elasticity of demand

Handbook of Research on Innovative Technology Integration in Higher Education
The degree of responsiveness of the quality of product or service demanded by customers to changes in the marketplace of the product or service.
Published in Chapter:
Return on Investment: Contrary to Popular Belief, MOOCs are not Free
Marie A. Valentin (Texas A&M University, USA)
DOI: 10.4018/978-1-4666-8170-5.ch010
The primary purpose of this chapter is to examine the financial implications of the providers of MOOCs and to examine how and where financial gains are being felt. This chapter also examines the issues of sustainability of MOOCs. The research methods employed include a thorough review of literature published in refereed journals on MOOCs. The findings of the review of literature have revealed the profitability potential for platform providers, publishers, colleges, and universities, as well as test taking centers. Findings also reveal implications as to actual costs for student participants and benefits that may be assumed from participating in learning through MOOCs.
Full Text Chapter Download: US $37.50 Add to Cart
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Some Economics of Conservation of Cultural Heritage: The Key Questions
The degree to which demand for a good or service varies according to its price. Normally, sales increase with a drop in prices and decrease with a rise in prices.
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The Microeconomic Impacts of E-Business on the Economy
A characterization of the sensitivity of the quantity demanded of a good to changes in price (in percentage terms).
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