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What is Elevator Pitch

Chapter 6
Handbook of Research on Contemporary Storytelling Methods Across New Media and Disciplines
Short presentation, based on the idea of being in an elevator and having only the time of the ride to pitch an idea or product.
Published in Chapter:
Pitch This: Storytelling as a Means to Enhance Your Personal Brand
Sandra Vieira Vasconcelos (School of Hospitality and Tourism, Polytechnic Institute of Porto, Portugal) and Ana Balula (ESTGA, University of Aveiro, Portugal)
Copyright: © 2021 |Pages: 16
DOI: 10.4018/978-1-7998-6605-3.ch006
Abstract
The following chapter describes the design and implementation of a teaching and learning strategy that aimed to explore the affordances of storytelling when it comes to the management of students' personal branding skills. Designed to help students craft their online professional persona and produce video-based pitches, this strategy was developed taking into account the concepts of personal branding and digital storytelling, as well as a preliminary questionnaire focusing on participants' perceptions. Having been implemented within English for Specific Purposes classes, this strategy was successful in promoting students' engagement and making them aware of the importance of having a strong personal brand, something that can be enhanced through contemporary storytelling methods.
Full Text Chapter Download: US $37.50 Add to Cart
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Chapter 14
TBS: Giving Case Studies a Twist
A technique that gives a person or a group a very short time, usually 30 seconds, in order to present and summarize ideas about a business project.
Published in Chapter: TBS: Giving Case Studies a Twist; From: Teaching Innovation in University Education: Case Studies and Main Practices
Full Text Chapter Download: US $37.50 Add to Cart
Chapter 6
Projecting Professionalism in Presentations
A brief speech (30 to 60 seconds on average) where one makes an introduction to another while getting across brief points in order to make a connection with another.
Published in Chapter: Projecting Professionalism in Presentations; From: Policies, Protocols, and Standards for Professionalism in a Diverse Work Environment
Full Text Chapter Download: US $37.50 Add to Cart
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