What is Embedded Advertisements

Thanks to the friendship of an XML programmer and an ex-MTV video jock, the first podcast took place in July of 2003 by automatically streaming a single audio file half way around the world. Four months later Apple Computer, Inc. proved that its personal listening device, the iPod, could synch with a new program called iTunes and download files using the same technology. Since then podcasting has grown at a remarkable rate. In 2007, over 65 million people had used an RSS feed to download a podcast. Literally, millions of podcasts are currently available covering every topic imaginable. The broadcast media have begun to use podcasting as a method of time shifting programming. Educators are using podcasting for reaching out to students. Businesses are using podcasting as a marketing tool. Music artists are using the format to promote themselves and sell their records. The commercial future of podcasting appears to be in the area of advertising and broadcasting.