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What is Experimental Study

Management Strategies for Sustainability, New Knowledge Innovation, and Personalized Products and Services
A quantitative research method that allows to see the effects of changes in the variables of interest by keeping other relevant variables under control.
Published in Chapter:
The Effect of Product Modularity on Supplier Integration: A Multi-Objective Approach
Metehan Feridun Sorkun (Izmir University of Economics, Turkey) and Özgür Özpeynirci (Izmir University of Economics, Turkey)
DOI: 10.4018/978-1-7998-7793-6.ch009
This chapter seeks to identify the set of conditions under which the mirroring hypothesis holds, proposing that modular product architecture leads to organizational modularity (i.e., supplier disintegration). The contradictory results on the mirroring hypothesis in the extant literature call for a more holistic analysis of the issue. To this end, this chapter develops a multi-objective mathematical model, allowing for the simultaneous examination of potentially influential factors, including those claimed to be neglected by the mirroring hypothesis. The findings reveal that modular product architecture does not necessarily lead to supplier disintegration, but that its effect is contingent on a firm's priorities.
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More Results
The Empathy Paradox: Increasing Disconnection in the Age of Increasing Connection
Experimental studies involve the random assignment of -participants into different groups (e.g. experimental, control) in order to determine the causal effect of a certain condition (independent variable) on a certain outcome (dependent variable). An example of an experimental study on the current topic would be to randomly assign some participants to spend 10 minutes on their facebook page (experimental treatment), and the other participants to spend 10 minutes on other websites (control group). Experimental studies are considered the gold standard in social psychological studies because researchers are able to determine causal effects with more confidence than when using any other research method.
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