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What is Engagement Performance Metrics

Chapter 141
Encyclopedia of E-Commerce Development, Implementation, and Management
The measurement of customer density in social media activities-by using the volume criteria such as number of visits; time spent; number of updates; website traffic; number of participants; number of messages; amount of reciprocity.
Published in Chapter:
How to Achieve and Measure Success in Social Media Marketing
İbrahim Sarper Karakadilar (Nişantaşı University, Turkey), Ç. Gizem Göğüş (Bilkent University, Turkey), and H. Erkan Ozkaya (California State Polytechnic University, Pomona, USA)
Copyright: © 2016 |Pages: 10
DOI: 10.4018/978-1-4666-9787-4.ch141
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