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Search the World's Largest Database of Information Science & Technology Terms & Definitions

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Below please find a list of definitions for the term that
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What is Engel-Kollat-Blackwell (EKB) Model

Chapter 55

Encyclopedia of E-Commerce Development, Implementation, and Management

A comprehensive model that depicts the consumer behavior as decision process comprised of five different stages: need recognition, information search, alternative evaluation, purchase decision and outcome.

Published in Chapter:

The Functionality of Online Shopping Site within the Customer Service Life Cycle: A Literature Review

Hakan Celik (Bilecik Seyh Edebali University, Turkey)

Source Title: Encyclopedia of E-Commerce Development, Implementation, and Management

Copyright: © 2016 |Pages: 13

DOI: 10.4018/978-1-4666-9787-4.ch055

Full Text Chapter Download: US $37.50 Add to Cart

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